Thursday, November 17, 2016

SearchCap: Google AMP reports, Bing saving & mobile-first indexing

 
 
Featured story
 
Why SEO should always complement your content marketing
 
Nov 17, 2016 by Trond Lyngbø
Columnist Trond Lyngbø explains how the synergy between content marketing and search engine optimization (SEO) can produce web pages that will best serve your customers.
 
From Search Engine Land

Moz beefs up Moz Local with new features, distribution and automation
Nov 17, 2016 by Greg Sterling

With new activity alerts, GMB sync and reputation management, the expanded Moz Local is intended to equally serve the small business, agency and enterprise markets.


Thirteen things marketers want to know about expanded text ads, direct from Google
Nov 17, 2016 by Matt Lawson

AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads.


Google AMP reporting in Search Console Analytics report gets more granular
Nov 17, 2016 by Barry Schwartz

Google's Search Analytics report will now show you how your AMP pages are performing in the rich cards section versus the core mobile results.


Google may pick desktop over AMP page for the mobile-first index
Nov 17, 2016 by Barry Schwartz

Google's mobile-first index may index your desktop version over AMP when there is no mobile version of your website.

From Marketing Land

Top 10 video creators in October: UNILAD & The LAD Bible hold at #1 & #2
Nov 17, 2016 by Amy Gesenhues

October was UNILAD's fourth consecutive month in the top spot, according to Tubular Labs video insights.


When AI and analytics drive business disruption vs. hype
Nov 17, 2016 by Sean Zinsmeister

What is artificial intelligence (AI), and how can it be applied to marketing? Columnist Sean Zinsmeister explains how AI manifests itself in the marketing and analytics realm to interpret data, produce insights and streamline workflows.


Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
Nov 17, 2016 by Aleyda Solis

Columnist Aleyda Solis lays out critical tips for configuring your e-commerce website for SEO success this holiday season.


Last-minute SEO for the holidays
Nov 17, 2016 by Dave Davies

Put off your 2016 holiday SEO strategy until now? While it may be too late to capture those big-budget keywords, columnist Dave Davies shows that there are still some tactics you can use to gain some SEO traction this holiday season.


What brands should know about shooting with Snap's Spectacles
Nov 17, 2016 by Tim Peterson

Snap Inc.'s Spectacles aren't a replacement for your phone's camera. They're an alternative lens for your Snapchat stories.


Cognitive marketing gets closer with Google's expansion of its cloud-based machine learning
Nov 17, 2016 by Barry Levine

This week's announcements by the tech giant, according to one analyst, highlight that 'AI is going into everything.'


What it means to be a critical thinker and why marketers need to embrace the concept
Nov 17, 2016 by Matt Umbro

Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions.


From looker to booker: How TripAdvisor's CMO helped steer a content company into an online retailer
Nov 17, 2016 by Nadine Dietz & Erica Seidel

TripAdvisor's Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction, in an interview with contributors Erica Seidel and Nadine Dietz.

 
 

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