Thursday, November 3, 2016

SearchCap: Google Home, Possum changes & expanded text ads

 
 
Featured story
 
How Google Home turns voice answers into clickable links
 
Nov 3, 2016 by Danny Sullivan
It turns out Google's new hands-free voice-based assistant has a way to let users click to the answers it gets from publishers. That's via the companion app.
 
From Search Engine Land

Expanded text ads that kick butt
Nov 3, 2016 by Mona Elesseily

Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations.


Introducing Open Garden
Nov 3, 2016 by Digital Marketing Depot

Connect your marketing ecosystem at the data layer.


Study shows Google's Possum update changed 64% of local SERPs
Nov 3, 2016 by Joy Hawkins

How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update.


Meet a Landy Award winner: For its work with Lane Bryant, Razorfish wins Best Mobile SEM & Best Retail SEM Initiatives
Nov 3, 2016 by Ginny Marvin

Razorfish didn't miss a beat when shifting to a mobile-first, omnichannel strategy for the retail clothing chain.


For answering questions, Google Home bests Amazon Echo & Alexa
Nov 3, 2016 by Danny Sullivan

If you've always wanted someone around the house to answer all the questions you have during the course of your day, that someone is a something -- Google Home.

From Marketing Land

5 ingredients for writing the perfect expanded text ad
Nov 3, 2016 by Frederick Vallaeys

Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.


Election 2016: Donald Trump and Hillary Clinton are failing at mobile
Nov 3, 2016 by Josh Todd

Columnist Josh Todd reflects on how the US presidential candidates could do a better job of utilizing mobile technology to engage their respective bases.


Choosing the right local marketing automation software for your business
Nov 3, 2016 by Digital Marketing Depot

Compare 17 leading content marketing tools vendors


Uncover hidden potential in your paid search and shopping campaigns
Nov 3, 2016 by Andreas Reiffen

In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance.


Should you be using LinkedIn Ads?
Nov 3, 2016 by AJ Wilcox

Contributor AJ Wilcox discusses what kinds of businesses should be advertising on LinkedIn and those that should probably avoid the platform altogether.


Report: More marketers are becoming early adopters of marketing tech, although half can't keep up with the changes
Nov 3, 2016 by Barry Levine

The second annual 'State of Marketing Technology' report from ad agency Walker Sands show that marketers are adapting to the never-ending choice of tools.


Mastering the email ecosystem for effective marketing
Nov 3, 2016 by Scott Heimes

From creating a campaign to understanding spam laws, columnist Scott Heimes explains why you need to think about all the parts of the email marketing campaign life cycle.


How to make Google Home & Amazon Echo talk to each other in an infinite loop
Nov 3, 2016 by Danny Sullivan

They might be rivals, but these home assistants are happy to talk to each other... and keep talking and talking and talking.


Google Home's arrival ushers in the era of the virtual assistant
Nov 3, 2016 by Greg Sterling

It won't really matter if you own Google Home or Amazon Echo; the point is that you will own one of them.

 
 

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