SearchCap: Google Home Services ads mobile, live popular times in Maps & SEO KPIs

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3 next-level Yelp tricks for business owners   Nov 21, 2016 by Brian Patterson Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score.

From Search Engine Land

Google Maps adds a live view for popular times at venues Nov 21, 2016 by Barry Schwartz Google Maps makes the popular times feature work in the now, with a real-time view.

7 major mistakes that will derail your CMS project (and how to avoid them) Nov 21, 2016 by Digital Marketing Depot Break down the challenges you'll face when building a successful CMS project.

Setting SEO KPIs for small manufacturing websites Nov 21, 2016 by Dianna Huff Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns.

Google Home Services Ads roll out on mobile Nov 21, 2016 by Ginny Marvin The ads, which are also being tested on desktop, feature service area maps.

From Marketing Land

Update: FTC holds Warner Brothers accountable for online influencer deception Nov 21, 2016 by Tamar Weinberg Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate.

Facebook removes media buying specialty from Marketing Partners program with badge elimination Nov 21, 2016 by Tim Peterson Facebook is eliminating its Marketing Partners program's media buying specialty, which will remove all agencies from the program.

Why media buying and advertising is ripe for artificial intelligence Nov 21, 2016 by Carl Erik Kjærsgaard Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers' media-buying plans, freeing them to focus on strategy and creative.

Why Google might not be able to stop "fake news" Nov 21, 2016 by Danny Sullivan Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it.

Social is the future of customer service Nov 21, 2016 by Digital Marketing Depot Engage with your customers on the channels they prefer.

Why SMBs should spend more of their budget on online marketing in 2017 Nov 21, 2016 by Will Scott With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing.

Instagram's latest updates feature Live video and disappearing media Nov 21, 2016 by Tamar Weinberg Instagram is launching ephemeral video and live feeds to all of its users.

Location-based marketing: Where is it today, and where is it headed? Nov 21, 2016 by Aaron Strout Columnist Aaron Strout takes a close look at the current state of location-based marketing and predicts what we can expect to see going forward.

AdQuick launches first platform for online-only booking of billboard ads Nov 21, 2016 by Barry Levine The new platform also offers the first analytics for out-of-home ads and can directly transmit ad content to digital billboards.

iQ Media's new platform can automatically find logos in all TV transmissions Nov 21, 2016 by Barry Levine Philadelphia-based company says it now offers the first machine-only ability to find brands' or competitors' logos across the sea of TV.

The shifting social landscape of Black Friday Nov 21, 2016 by Chris Kerns What should retailers expect for this year's Black Friday? Columnist Chris Kerns dives into the social data to uncover trends that will help marketers plan ahead.

Search News From Around The Web

Industry

Announcing MozCon Local 2017!, Moz

Baidu stirs up controversy for promoting scandal-ridden medical facility, Global Times

Google Opens Montreal AI Lab in Global Race for Scarce Talent, Wired

Watch out: ɢoogle.com isn't the same as Google.com, thenextweb.com

Wix SEO Hero Challenge - Can You Outrank Them?, Search Engine Roundtable

Local & Maps

Competing for Local Queries With No Physical Premises, Moz

Google Local Pack Tests Showing Query Above Map, Search Engine Roundtable

How to Use Google Maps to Plan an Awesome Vacation, Wired

Searching

Answer: What does *that* mean?, SearchReSearch

Google's Top Result for Amending Constitution Is a Breitbart Article, fortune.com

SEO

Google Cache Date Not Indicative Of GoogleBot Crawl Rate, Search Engine Roundtable

Google Update Over The Weekend: November 18th, Search Engine Roundtable

Is There a Single Most Important Technical SEO Task?, SEO Theory

SEM / Paid Search

A PPC Thanksgiving: 9 PPC Features We Couldn't Live Without in 2016, Metric Theory

Understanding AdWords Policy, PPC Hero

Search Marketing

Is Bing A Thing? The Answer: It Depends, Online Marketing Blog

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