Friday, November 4, 2016

SearchCap: Google mobile index, back to top button & a Doodle

 
 
Featured story
 
Google begins mobile-first indexing, using mobile content for all search rankings
 
Nov 4, 2016 by Barry Schwartz
While called an 'experiment,' it's actually the first move in Google's planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results.
 
From Search Engine Land

Get the most from your social media campaigns this holiday shopping season
Nov 4, 2016 by Digital Marketing Depot

How social media has transformed holiday shopping.


Meet a Landy Award winner: Noble Studios drives traffic to Tahoe South to win Best SEO Initiative for Small Business
Nov 4, 2016 by Amy Gesenhues

Noble Studios introduced a new approach to blogging and content creation for Tahoe South that resulted in a 134% increase in mobile site traffic.


Successful SEO programs require content that supports the entire buy cycle
Nov 4, 2016 by Joe Goers

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel -- to the detriment of their SEO success.


Search in Pics: SEO Halloween, Google bomb, burger & basketball
Nov 4, 2016 by Barry Schwartz

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.


Google tests a 'back to top' button in the mobile search interface
Nov 4, 2016 by Barry Schwartz

In a new user interface test, Google shows a button to jump the mobile searcher back to the top of the search results page.


Walter Cronkite Google doodle marks 100th birthday of America's favorite journalist
Nov 4, 2016 by Amy Gesenhues

Cronkite became known as 'the most trusted man in America' during his career, reporting on the events that shaped our world.

From Marketing Land

comScore sunsets its Compete PRO service and recommends SimilarWeb to its clients
Nov 4, 2016 by Barry Levine

comScore customers will receive a discount from SimilarWeb for a short while, but the two companies will not integrate their services.


A successful SEO program starts with the right budget
Nov 4, 2016 by Digital Marketing Depot

The importance of SEO is undeniable. But how much does a business have to pay in order to achieve results?


Study shows Google's Possum update changed 64% of local SERPs
Nov 4, 2016 by Joy Hawkins

How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update.


SEE: How Twitter is stripping ads & engagement options off publisher content
Nov 4, 2016 by Danny Sullivan

The use of Safari Reader is causing those in a test group to see pages without advertising, email sign-up boxes, social sharing options and in some cases, any content at all.


Facebook will try selling ads on TV screens next week
Nov 4, 2016 by Tim Peterson

Facebook's ad network's expansion to digital TV is a minor test with major implications.


Authentic storytelling: 5 rules for the new frontier of marketing
Nov 4, 2016 by Peter Minnium

Contributor Peter Minnium explains why brands need to market with authenticity to win consumers' trust and outlines five steps to help you craft and curate more authentic stories.


Urban Airship now sends its notifications to any device, not just smartphones or tablets
Nov 4, 2016 by Barry Levine

The updated mobile marketing platform can create and transmit actionable messages to connected TVs or cars, smart appliances, point-of-sale displays, or intelligent agents.


3 techniques to boost holiday CLV with advanced segmentation
Nov 4, 2016 by Jordan Elkind

The holidays are a great time to capture new customers, but the competition can be tough. Columnist Jordan Elkind offers three segmentation strategies to help you communicate your holiday message the right way.

 
 

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