Nov 4, 2016 by Barry Schwartz While called an 'experiment,' it's actually the first move in Google's planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results.
In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update.
The use of Safari Reader is causing those in a test group to see pages without advertising, email sign-up boxes, social sharing options and in some cases, any content at all.
Contributor Peter Minnium explains why brands need to market with authenticity to win consumers' trust and outlines five steps to help you craft and curate more authentic stories.
The updated mobile marketing platform can create and transmit actionable messages to connected TVs or cars, smart appliances, point-of-sale displays, or intelligent agents.
The holidays are a great time to capture new customers, but the competition can be tough. Columnist Jordan Elkind offers three segmentation strategies to help you communicate your holiday message the right way.
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