Nov 22, 2016 by Andrew Dennis Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort.
Last week, Google pledged to fight "fake news" in its search results yet offered up no solutions to the problem. That's likely because Google has no easy fix.
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns.
Facebook recently removed 'Ethnic Affinities' targeting on its ad platform, but contributor Andy Taylor notes that this update only addresses the most immediate and obvious ways discrimination based on ethnicity can be perpetrated.
In its new benchmarks report, Nielsen finds overall on-target percentage holds relatively steady. Publishers continue to outperform platforms and ad networks.
Taking a content marketing program beyond national or regional boundaries is a complex undertaking. Columnist Rebecca Lieb shares what she's learned about challenges and best practices as marketers seek to expand upon their successes.
Columnist John Donnelly III looks at the effect the rise of subscription box services has had on how consumers shop -- and how retail marketers should adapt.
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