Marketing from Scratch: SearchCap: Google Search Console updates, paid search bids & conversion rates

Featured story

Boost your conversion rate by 45% today… no, really!

Nov 10, 2016 by Jacob Baadsgaard
Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns.

From Search Engine Land

	Coaxing smarter paid search bidding decisions out of sparse conversion data
	Nov 10, 2016 by Mark Ballard Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords.

	The Google Search Console is undergoing infrastructure updates
	Nov 10, 2016 by Barry Schwartz Due to the infrastructure updates, some of the Google Search Console reports may be wrong or buggy.

From Marketing Land

	What it's like to use Snap Inc.'s Google Glass-like Spectacles
	Nov 10, 2016 by Tim Peterson Hands on with Snap Inc.'s video-recording sunglasses.

	'Tis the season: 6 ways to prepare for holiday shoppers
	Nov 10, 2016 by Christi Olson Whether you've got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season.

	What the line for Snap Inc.'s Spectacles was like on release day
	Nov 10, 2016 by Tim Peterson By 8 a.m. more than a dozen people were waiting in line to buy Snap Inc.'s Spectacles. By 8:24 a.m., they had sold out.

	Google to EU on Android: your way means less innovation and higher prices
	Nov 10, 2016 by Greg Sterling Google makes several strong arguments but not all are equally persuasive.

	Why are retailers spending more money for the same number of eyeballs?
	Nov 10, 2016 by Liad Agmon Columnist Liad Agmon explains how retailers can use data to personalize and optimize their campaigns for better returns.

	Instagram Stories get better with new features
	Nov 10, 2016 by Tamar Weinberg Maybe they're not a Snapchat clone after all. These changes are certainly not like Snapchat.

	The future of Instagram is spam
	Nov 10, 2016 by Blaise Lucey As more users and brands saturate Instagram, columnist and Bitly senior content strategist Blaise Lucey believes it's time to experiment with what works on the platform and figure out how to engage your audience.

	CRM, data science and website design skills are the most important for over half of marketing technologists
	Nov 10, 2016 by Barry Levine A new report spotlights the evolution of the marketing technologist.

	Pinterest & Snapchat: 12 tips to dial in your visual ads
	Nov 10, 2016 by Brad O'Brien With the holiday shopping season in full swing, contributor Brad O'Brien offers tips to make the most of your advertising on Pinterest and Snapchat.