Wednesday, November 16, 2016

SearchCap: Google television, holiday SEO & Black Friday

 
 
Featured story
 
Last-minute SEO for the holidays
 
Nov 16, 2016 by Dave Davies
Put off your 2016 holiday SEO strategy until now? While it may be too late to capture those big-budget keywords, columnist Dave Davies shows that there are still some tactics you can use to gain some SEO traction this holiday season.
 
From Search Engine Land

Bing's "My Saves" feature lets users save video, image and shopping searches across devices
Nov 16, 2016 by Amy Gesenhues

The new feature lets users save an image, video or shopping search result to their "My Saves" folder which can be accessed across mobile devices and desktop.


10 ways to reduce SEO costs while increasing performance
Nov 16, 2016 by Digital Marketing Depot

A good plan and strategic resource usage can maximize the impact of SEO efforts.


Registration for MarTech San Francisco is open!
Nov 16, 2016 by Scott Brinker

Explore the possibilities at the intersection of marketing, technology and management


Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
Nov 16, 2016 by Aleyda Solis

Columnist Aleyda Solis lays out critical tips for configuring your e-commerce website for SEO success this holiday season.


Google adds what's 'on TV soon' to search results
Nov 16, 2016 by Barry Schwartz

Get the showtimes for your favorite television shows on Google with the new 'On TV soon' box.


The death of mobile pop-ups and what you can do instead
Nov 16, 2016 by Sponsored Content: gShift

Google is cracking down on invasive mobile pop-up ads. Here are some alternatives to continue to engage your visitors.

From Marketing Land

5 steps to optimizing your site for Google's mobile-first index
Nov 16, 2016 by Ryan Shelley

Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it's well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.


ID graphs: The path to identity resolution
Nov 16, 2016 by Mike Sands

If you're not familiar with what an identity graph is, it's time to bone up on the term and add it to your arsenal. Columnist Mike Sands walks you through the ins and outs of ID graphs.


How user-generated content and customer feedback can strengthen your value proposition
Nov 16, 2016 by Jim Williams

Contributor Jim Williams says it's time to really listen to your customers' words and understand the experience they expect you to deliver.


Why link outreach teams have the most difficult job in the agency
Nov 16, 2016 by Ian Bowden

Good outreach is crucial to link building, but it's not easy. Columnist Ian Bowden explains why it's a tough, yet essential, element of a strong SEO campaign.


Proximity and beacon data now making its way into DSPs for retargeting
Nov 16, 2016 by Greg Sterling

Unacast and Juice Mobile deal a leading indicator of where market is going.


The resurgence of brand marketing in a demand generation world
Nov 16, 2016 by Scott Vaughan

Demand marketing is big in the B2B world right now, but columnist Scott Vaughan believes brand marketing must be core to your marketing effort and suggests a "brand plus demand" approach.


What's happening with the cinemagraph?
Nov 16, 2016 by Barry Levine

We checked up on whether this photo+video format is catching on.


Startup Wizer releases AI-based marketing survey platform
Nov 16, 2016 by Barry Levine

By answering the platform's questions, a marketer automatically generates an online questionnaire and receives results within 48 hours.


A different view on viewability
Nov 16, 2016 by Rob Rasko

Columnist Rob Rasko discusses the challenges of viewability as a metric and explains why it may not be the way forward for the industry.


In major measurement update, Facebook overhauls metrics, makes corrections, adds viewability
Nov 16, 2016 by Ginny Marvin

Facebook is also adding more third-party verification and forming a Measurement Council to stay in step with evolving products and metrics.


The death of mobile pop-ups and what you can do instead
Nov 16, 2016 by Sponsored Content: gShift

Google is cracking down on invasive mobile pop-up ads. Here are some alternatives to continue to engage your visitors.

 
Search News From Around The Web
 
Industry
 
Aimclear Names Manny Rivas as Chief Marketing Officer, prweb.com
 
Investing in the UK, building for everyone, Google Blog
 
Local & Maps
 
Google Earth VR - Bringing the whole wide world to virtual reality, Google Blog
 
Link Building
 
PSA: Don't Email Matt Cutts About Paid Links & Sponsored Content, Search Engine Roundtable
 
The Dolores, Uruguay Tornado, Google Earth Blog
 
The Perfect Backlink Profile, theupperranks.com
 
Searching
 
Introducing a smarter and more beautiful Google Play Newsstand, Google Blog
 
SearchResearch Challenge (11/16/16): What does *that* mean?, SearchReSearch
 
SEO
 
7 Must-Have Enhancements For Your Local Landing Pages, Search Engine People
 
Google Machine Learning Can Be Used To Make New Ranking Signals Out Of Existing Signals, Search Engine Roundtable
 
Google: Nothing To Announce For November 10th Search Update, Search Engine Roundtable
 
Less Is More - How Too Many Indexed Pages Can Damage Your Domain, sistrix.com
 
Mobile SEO Pop Quiz: How Well Do You Understand the Google Mobile-First Index?, BruceClay.com
 
November 10, 2016 Google Algorithm Update – Was It A Core Ranking Update, The Mobile-first Index Being Tested, or Both?, gsqi.com
 
SEO basics: What is a slug and how to optimize it, Yoast
 
The SEO Myth of Going Viral, Moz
 
SEM / Paid Search
 
Better Work With Clients Across Multiple Time Zones, PPC Hero
 
The state of PPC conferences in Europe, State of Digital
 
Search Marketing
 
6 Ways to Spread E-commerce Cheer this Holiday, Merkle
 
Keywords Explorer 2.0 by Ahrefs: Setting new standards for keyword research, ahrefs.com
 
SEO Success After Keyword Planner, semrush.com
 

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