Nov 7, 2016 by Julian Connors For those in the online retail space, columnist Julian Connors shares his advice for making your e-commerce website SEO-friendly.
Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you.
Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense.
Columnist Andrew Osmak discusses why phone numbers are gaining importance for marketers as a reliable identifier to gather data, track consumer behavior and attract leads.
Is your content turning your visitors into subscribers? Columnist Brian Massey walks you through key strategies you can try on your content landing pages to get your visitors to take action.
Is Google Home really a "fail" on its first day being available to the public? We're joined this week by special guest Jefferson Graham of USA Today for a spirited discussion on the competition between the new Google Home device and its predecessor, Amazon Echo.
The new framework distributes existing intelligent services across the company's Marketing, Creative and Document Clouds and adds a variety of new ones.
Rob Lynch, chief marketing officer of Arby's, tells contributors Erica Seidel and Nadine Dietz how a willingness to take risks has fired up this once-outdated brand.
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