SearchCap: Google’s shift to mobile-first, an interview with a Google doodler, SMX West & more

Featured story

Share your obsession with SEO & SEM as a team & score BIG at SMX West   Nov 29, 2016 by Search Engine Land Actionable tactics + team discounts = incredible value.

From Search Engine Land

Five marketing automation myths busted! Nov 29, 2016 by Digital Marketing Depot It's not too late to get started with marketing automation. Don't get hamstrung by misconceptions or misguided approaches.

Google's machine learning now writes featured snippets descriptions Nov 29, 2016 by Barry Schwartz Google recently launched sentence compression algorithms to help surface the best answers for your questions from publisher content across the web.

Google's shift to mobile-first: mobile moments that matter Nov 29, 2016 by Jim Yu Columnist Jim Yu outlines Google's long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.

Google drops the Content Keywords feature from Google Search Console Nov 29, 2016 by Barry Schwartz It is official. After hinting at removing the Google content keywords report from Google Search Console, Google did it.

Creating Google doodles that 'Surprise & Delight': 5 Questions with Doodler Sophie Diao Nov 29, 2016 by Amy Gesenhues Offering a behind the scenes glance at the doodle team in action, Diao shares what she appreciates most about her work.

Here's an AdWords script to fill empty ad groups Nov 29, 2016 by Daniel Gilbert Columnist Daniel Gilbert of Brainlabs makes sure you don't lose traffic due to missing ads.

Google My Business tests a messaging feature to chat with your customers Nov 29, 2016 by Barry Schwartz New pilot feature in Google My Business lets you do live chat with your customers directly from the Google search results.

Louisa May Alcott Google doodle marks 184th birthday of 'Little Women' author Nov 29, 2016 by Amy Gesenhues Designed by doodler Sophie Diao, the artwork pays homage to the March sisters -- Beth, Jo, Amy and Meg.

Technical SEO checklist: 7 essential tips to implement now for 2017 Nov 29, 2016 by Sponsored Content: SEO PowerSuite What makes a site technically perfect? Here are the 7 factors that will likely play the biggest part in the technical SEO of 2017.

From Marketing Land

7 major mistakes that will derail your CMS project (and how to avoid them) Nov 29, 2016 by Digital Marketing Depot Break down the challenges you'll face when building a successful CMS project.

PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services Nov 29, 2016 by Pauline Jakober Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers.

Facebook adds gaming inside Messenger, News Feed Nov 29, 2016 by Tim Peterson Facebook adds video games to the list of things that people can do without needing to leave Facebook.

Report: Cyber-Monday was the largest e-commerce day in history Nov 29, 2016 by Greg Sterling Nearly $3.4 billion spent online according to data from Adobe.

SEO without search results is here with Google Assistant, Home and Amazon Echo. Here's how to survive. Nov 29, 2016 by Bryson Meunier Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.

Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change Nov 29, 2016 by John Donnelly III Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay.

Psychology and personalization: two P's in a pod Nov 29, 2016 by James Green Guest contributor Tyler Marcum of Magnetic discusses the power of personalization in creating more effective digital marketing strategies.

6 ways marketers try to manipulate subscribers and why we should stop Nov 29, 2016 by Chad White Don't underestimate the intelligence of your subscribers. Columnist Chad White describes six email marketing manipulations and explains why they're misguided.

Technical SEO checklist: 7 essential tips to implement now for 2017 Nov 29, 2016 by Sponsored Content: SEO PowerSuite What makes a site technically perfect? Here are the 7 factors that will likely play the biggest part in the technical SEO of 2017.

Search News From Around The Web

Industry

Google boss struggles to answer Google job interview question, The Independent

Local & Maps

Google Earth now has global Landsat and Sentinel 2 data from 1985 to 2016, Google Earth Blog

Google My Business Adds Settings For Business Notifications, Search Engine Roundtable

Our most detailed view of Earth across space and time, blog.google

Search Marketing

5 Secret Ways You Can Use Google Tag Manager to Boost Your SEO Strategy, State of Digital

Rethinking Long Tail Keywords: how to get TONS of traffic from 'unpopular' search queries, ahrefs.com

Searching

Answer: The Greek Islands: Birth and Graffiti?, SearchReSearch

APIs for Developers Series - Bing Search APIs, Bing Search Blog

Google Tests More Basic "Back To Top" Button On Mobile, Search Engine Roundtable

SEM / Paid Search

Account-Wide Goals? Let's Change That Mindset, PPC Hero

Bing Ads Editor 11.7 features Audience associations and Product filters, Bing Ads

Google AdWords Phone Support Number Goes Down, Search Engine Roundtable

How to Leverage Current Events in Paid Search, 3Q Digital

Improve Your PPC Targeting with Demographic Bid Adjustments, Metric Theory

The Benefits of Performing PPC Audits, marketing-mojo.com

SEO

1 Year, 100 Updates, 1,000,000 Users: What Was 2016 Like for SEMrush, SEMrush

10 SEO Quick Wins to Drive Rapid Rankings Improvement, semrush.com

Google Recommends Site Speed Below 2 Or 3 Seconds, Search Engine Roundtable

The 7 Citation Building Myths Plaguing Local SEO, Moz

Yoast SEO 3.9, Yoast

Search Engine Land's SMX West is back: March 21-23, 2017 SMX is your one stop shop for tactics in SEO, SEM, mobile, social and more! Join us at SMX West, THE search marketing conference to feed your obsession with SEO and SEM. Registration is now open, secure your seat today for 3 days of tactics proven to accelerate your search marketing efforts. Join us today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to business.solutions.ve@gmail.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us