Tuesday, November 8, 2016

SearchCap: Vote says Google, link truths and more

 
 
Featured story
 
9 hard truths about links
 
Nov 8, 2016 by Julie Joyce
Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline.
 
From Search Engine Land

Google officially drops the Knowledge Graph snippet overlays over low usage
Nov 8, 2016 by Barry Schwartz

After 2 1/2 years, Google has dropped the search snippet feature.


Compare 13 marketing automation platform providers
Nov 8, 2016 by Digital Marketing Depot

Which marketing automation software is right for your company?


Where do I vote? Election Day Google doodle offers final reminder to vote
Nov 8, 2016 by Amy Gesenhues

Like Sunday's and yesterday's doodles, the animated image leads to a 'where do I vote' query and surfaces an interactive tool to find polling locations.

From Marketing Land

Snapchat copies two of Instagram's features, adds World Lenses
Nov 8, 2016 by Tim Peterson

Snapchat adds ways to rewind and share Stories and rolls out World Lenses to augment the reality around you.


Gartner Digital Marketing and Advertising Hype Cycle 2016
Nov 8, 2016 by Digital Marketing Depot

Plan your next technology move with confidence -- from finding relevant solutions to knowing when to purchase.


Why is free money that can be used on local search marketing being left on the table?
Nov 8, 2016 by Wesley Young

Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you.


How social ads' location targeting can side-step electioneering laws
Nov 8, 2016 by Tim Peterson

Ads on Facebook, Instagram, Twitter and especially Snapchat can be pinpointed to people within polling places' no-signs zones.


Ads in Facebook Messenger are officially here
Nov 8, 2016 by Tim Peterson

Facebook Messenger rolls out sponsored messages and other new ways for brands to strike up conversations with people.


Holiday optimization tips for remaining competitive in the SERP
Nov 8, 2016 by Lydia Jorden

Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense.


Google introduces Android Auto 'phone-screen experience' to expand market
Nov 8, 2016 by Greg Sterling

Initiative seeks to make Android Auto experience accessible on the handset, to those without compatible in-dash displays.


10 ways to "science the s**t" out of marketing
Nov 8, 2016 by David Booth

You've got tons of data, but what value are you really getting from it? Columnist David Booth explains the multitude of ways data science can help your business beat the competition.


IBM buys Fluid's Expert Personal Shopper for Watson
Nov 8, 2016 by Barry Levine

This latest acquisition by Big Blue's digital agency gives Watson a platform to become an expert recommender for clothes, insurance, travel, and other products/services.


The FTC isn't going to save influencer marketing from itself, but the industry could
Nov 8, 2016 by Chuck Moran

Contributor Chuck Moran believes marketers need to look beyond FTC efforts and set a standard to ensure transparency in influencer marketing.


The insider's guide to choosing a programmatic buying platform
Nov 8, 2016 by Brad Bender

Success in programmatic starts with finding the right buying solution. Contributor and Googler Brad Bender shares the four questions you should ask when choosing a programmatic buying platform.

 
 

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