Marketing from Scratch: SearchCap: Yandex Palekh algorithm, Yext reviews & more search

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5 ingredients for writing the perfect expanded text ad

Nov 2, 2016 by Frederick Vallaeys
Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.

From Search Engine Land

	Yext Reviews product is pre-optimized for Schema, balances reviews across sites
	Nov 2, 2016 by Greg Sterling Company says that capturing more reviews will help with local ranking.

	Uncover hidden potential in your paid search and shopping campaigns
	Nov 2, 2016 by Andreas Reiffen In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance.

	Yandex launches new algorithm named Palekh to improve search results for long-tail queries
	Nov 2, 2016 by Barry Schwartz Did Yandex's new algorithm Palekh just go head to head with Google's RankBrain?

	Day of the Dead Google doodle marks Mexico's holiday honoring life & death
	Nov 2, 2016 by Amy Gesenhues In addition to the Doodle, Google has included a link pointing to a page about the holiday on its Arts and Culture website .

From Marketing Land

	Facebook's Q3 2016 earnings report in 7 charts
	Nov 2, 2016 by Tim Peterson The numbers that matter from Facebook's latest quarterly earnings report and what they say about the social network's ad business.

	MarTech Landscape: What is a Customer Data Platform?
	Nov 2, 2016 by Barry Levine This recently-named category seeks to define the marketer's Holy Grail: a unified view of the customer.

	Google creates its own antitrust woes with poor communication over search listings
	Nov 2, 2016 by Danny Sullivan Did Google deliberately try to reduce the rankings of ProtonMail, a tiny rival to Google's own Gmail service? Almost certainly not. Even Proton doesn't seem to believe that. But the case highlights how Google's problems with publisher, business and webmaster communication can hurt it as it faces challenges on antitrust grounds.

	8 ways SEO has changed in the past 10 years
	Nov 2, 2016 by Jayson DeMers How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO).

	Searching for and winning the marketing moments that matter
	Nov 2, 2016 by Jim Yu Columnist Jim Yu discusses the impact of digital on the customer journey and what marketers need to do to stay competitive and convert customers in the moments that matter.

	Content-specific chat prompts: Unlocking the power of conversation
	Nov 2, 2016 by Jacob Baadsgaard Columnist Jacob Baadsgard explains how live chat technology can be deployed in a more personalized way to turn your content into conversations, leads and sales.

	SMX East 2016: Satisfying The Need For Speed
	Nov 2, 2016 by Eric Enge Columnist Eric Enge recaps a session at SMX East on the impact of page speed on SEO, presented by former Google Search Quality team member Fili Wiese.

	Study finds e-retailers are making it more difficult to unsubscribe from emails
	Nov 2, 2016 by Amy Gesenhues According to the Online Trust Alliance, fewer online retailers are using "clear and conspicuous" unsubscribe links in marketing emails.

	5 ways to use personalized video in your next marketing campaign
	Nov 2, 2016 by Michael Litt How can you make personalized video work for you? Columnist Michael Litt outlines his favorite ways to use personalized video to win the attention of prospects and customers.

	7 Google Analytics reports that demystify your B2B audience
	Nov 2, 2016 by Stela Yordanova Looking to gain a deeper understanding of your website visitors? Contributor Stela Yordanova lays out her favorite Google Analytics reports to help B2B marketers analyze and know their audience.

	On a global basis, mobile internet usage surpassed the desktop in October
	Nov 2, 2016 by Greg Sterling A separate forecast predicts nearly 80 percent of internet usage will be mobile by 2018, as well as 60 percent of digital ad spend.