This Week In Local Search

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Why is free money that can be used on local search marketing being left on the table?   Nov 7, 2016 by Wesley Young Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you. .

Holiday optimization tips for remaining competitive in the SERP Nov 7, 2016 by Lydia Jorden Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense.

Study shows Google's Possum update changed 64% of local SERPs Nov 3, 2016 by Joy Hawkins How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update.

Yext Reviews product is pre-optimized for Schema, balances reviews across sites Nov 2, 2016 by Greg Sterling Company says that capturing more reviews will help with local ranking.

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