Monday, November 7, 2016

This Week In Search Advertising

 
 
Featured story
 
Meet a Landy Award winner: Noble Studios drives traffic to Tahoe South to win Best SEO Initiative for Small Business
 
Nov 4, 2016 by Amy Gesenhues
Noble Studios introduced a new approach to blogging and content creation for Tahoe South that resulted in a 134% increase in mobile site traffic.
 
 
Expanded text ads that kick butt
Nov 3, 2016 by Mona Elesseily
Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations.
 
Meet a Landy Award winner: For its work with Lane Bryant, Razorfish wins Best Mobile SEM & Best Retail SEM Initiatives
Nov 3, 2016 by Ginny Marvin
Razorfish didn't miss a beat when shifting to a mobile-first, omnichannel strategy for the retail clothing chain.
 
5 ingredients for writing the perfect expanded text ad
Nov 2, 2016 by Frederick Vallaeys
Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.
 
Uncover hidden potential in your paid search and shopping campaigns
Nov 2, 2016 by Andreas Reiffen
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance.
 
Search ads generated 50 percent of digital revenue in first half of 2016
Nov 1, 2016 by Greg Sterling
Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels.
 
Meet a Landy Award winner: Edelman takes home Best Overall Search Marketing Initiative award
Nov 1, 2016 by Amy Gesenhues
To reverse a double-digit decline in online revenue, Edelman was charged with overhauling a client's entire search presence.
 
Hot off the presses: Make heat maps for device performance
Nov 1, 2016 by Daniel Gilbert
See how your account performs every hour with another handy AdWords script from columnist Daniel Gilbert of Brainlabs.
 
Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative
Oct 31, 2016 by Ginny Marvin
On a tight timetable, Point It managed to execute successful, targeted campaigns to support a product launch on the US Microsoft Store.
 
Why all search ads seem the same (and what you can do about it)
Oct 31, 2016 by Pauline Jakober
Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads.
 

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