This Week In Search Advertising

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Boost your conversion rate by 45% today… no, really!   Nov 10, 2016 by Jacob Baadsgaard Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns.

Meet a Landy Award winner: For its work with Scotts Miracle-Gro, Acronym wins Best Overall Enterprise SEM Initiative Nov 11, 2016 by Greg Finn Acronym won the Landy Award for Best Overall Enterprise SEM Initiative

Bing Ads starts testing app install ads in the US Nov 11, 2016 by Ginny Marvin The ads are available for iOS and Android apps.

Coaxing smarter paid search bidding decisions out of sparse conversion data Nov 10, 2016 by Mark Ballard Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords.

See how Google is showing even more Shopping Ads on desktop this season Nov 9, 2016 by Ginny Marvin On product queries, product listing ads are dominating over text ads.

'Tis the season: 6 ways to prepare for holiday shoppers Nov 9, 2016 by Christi Olson Whether you've got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season.

[Reminder] Live webcast: It's Not Too Late! Maximize Your Google Shopping in Time for the Holidays Nov 7, 2016 by Digital Marketing Depot Black Friday and Cyber Monday are just weeks away. Are you getting the most out of your Google Shopping campaigns?

Carousels of Google Shopping ads spotted on YouTube Nov 7, 2016 by Ginny Marvin Testing an expansion of Shopping Ads on YouTube.

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