This Week In Search Advertising

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Thirteen things marketers want to know about expanded text ads, direct from Google   Nov 17, 2016 by Matt Lawson AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads.

New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries Nov 18, 2016 by Ginny Marvin Similar to the Showcase ad format introduced this summer, the ads link to Google Shopping pages.

AdWords Price Extensions spotted on desktop Nov 18, 2016 by Ginny Marvin Google is testing the mobile-first extension on desktop search results.

Bing Partner Program expands to agencies and technology partners, rolling out to more markets Nov 15, 2016 by Ginny Marvin Customers that meet certain engagement criteria can become eligible for program benefits.

Google formally changes AdWords price extension format to swipeable cards Nov 14, 2016 by Ginny Marvin Price extensions are also rolling out for more languages and currencies.

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