This Week In Search Advertising

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How do our biases impact PPC performance?   Nov 25, 2016 by Brett Middleton With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits.

Ad customizers just got a whole lot more powerful Nov 23, 2016 by Frederick Vallaeys Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.

The future of paid search buying Nov 22, 2016 by Andrew Ruegger Columnist Andrew Ruegger believes that when it comes to what the future holds for paid search, programmatic could be key.

Google is testing images in Sitelink extensions Nov 22, 2016 by Ginny Marvin Spotted on mobile, the extensions display in a swipeable carousel.

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