Thursday, November 3, 2016

This Week In SEO

 
 
Featured story
 
8 ways SEO has changed in the past 10 years
 
Nov 1, 2016 by Jayson DeMers
How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO).
 
 
Opinion: Google is biased toward reputation-damaging content
Nov 2, 2016 by Chris Silver Smith
Why does reputation-damaging content seem to appear so quickly in Google's search results? Columnist Chris Silver Smith outlines his theory on why Google's algorithm can give negative content greater ranking ability than it deserves.
 
Yandex launches new algorithm named Palekh to improve search results for long-tail queries
Nov 2, 2016 by Barry Schwartz
Did Yandex's new algorithm Palekh just go head to head with Google's RankBrain?
 
Google creates its own antitrust woes with poor communication over search listings
Nov 1, 2016 by Danny Sullivan
Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google's defense from antitrust charges.
 
SMX East 2016: Satisfying The Need For Speed
Nov 1, 2016 by Eric Enge
Columnist Eric Enge recaps a session at SMX East on the impact of page speed on SEO, presented by former Google Search Quality team member Fili Wiese.
 
Choosing the right content marketing software for your business
Oct 31, 2016 by Digital Marketing Depot
Compare 24 leading content marketing software vendors
 
Report: AMP causing monetization frustration among some news publishers
Oct 28, 2016 by Greg Sterling
Others, such as CNN and The Washington Post, say they're having good experiences.
 
Micro-moments and beyond: Understanding and optimizing for consumer intent
Oct 28, 2016 by Thomas Stern
Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer's path to purchase.
 
It's scary how many ways SEO can go wrong
Oct 27, 2016 by Patrick Stox
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.
 
A Penguin's Tale: Responding to the latest update
Oct 27, 2016 by Dave Davies
What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven't changed that much.
 

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