Thursday, November 10, 2016

This Week In SEO

 
 
Featured story
 
9 hard truths about links
 
Nov 8, 2016 by Julie Joyce
Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline.
 
 
The Google Search Console is undergoing infrastructure updates
Nov 10, 2016 by Barry Schwartz
Due to the infrastructure updates, some of the Google Search Console reports may be wrong or buggy.
 
FAQ: All about the Google mobile-first index
Nov 9, 2016 by Barry Schwartz
Here's everything we know about the Google mobile-first index.
 
As Trump racked up Electoral College votes, searches about moving to Canada spiked
Nov 9, 2016 by Greg Sterling
Briefly overwhelmed by traffic from the US, the Canadian immigration website was also down last night.
 
Google publishes best practices for search engine-friendly Progressive Web Apps (PWAs)
Nov 9, 2016 by Barry Schwartz
Google publishes their first recommendations for making PWAs indexable in Google.
 
Google to fix bug where small sitelinks don't show up in the search results
Nov 9, 2016 by Barry Schwartz
Google says they now have fixed the bug.
 
Are you optimizing your off-site content?
Nov 9, 2016 by Sponsored Content: gShift
You have a well-optimized website. Great. Now what? Learn the importance of off-site optimization and how to get started & track performance.
 
Google Safe Browsing "Repeat Offenders" will get a 30-day time-out
Nov 8, 2016 by Barry Schwartz
Do you continue to violate Google's safe browsing policies? Well, Google is about to get stricter on you.
 
Google officially drops the Knowledge Graph snippet overlays over low usage
Nov 8, 2016 by Barry Schwartz
After 2 1/2 years, Google has dropped the search snippet feature.
 
For e-commerce success: SEO > aesthetics
Nov 7, 2016 by Julian Connors
For those in the online retail space, columnist Julian Connors shares his advice for making your e-commerce website SEO-friendly.
 
Google to add presidential, senatorial & congressional election results directly in search
Nov 7, 2016 by Amy Gesenhues
YouTube will also air live coverage of the elections starting at 7:00 p.m. ET on November 8.
 
Can company structure spawn cannibalization? Most definitely.
Nov 7, 2016 by Sponsored Content: Pi Datametrics
Structural marriage and cross-department coordination are critical for building a successful marketing strategy.
 
Google begins mobile-first indexing, using mobile content for all search rankings
Nov 4, 2016 by Barry Schwartz
While called an 'experiment,' it's actually the first move in Google's planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results.
 
Successful SEO programs require content that supports the entire buy cycle
Nov 4, 2016 by Joe Goers
Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel -- to the detriment of their SEO success.
 
Google tests a 'back to top' button in the mobile search interface
Nov 4, 2016 by Barry Schwartz
In a new user interface test, Google shows a button to jump the mobile searcher back to the top of the search results page.
 
For answering questions, Google Home bests Amazon Echo & Alexa
Nov 3, 2016 by Danny Sullivan
If you've always wanted someone around the house to answer all the questions you have during the course of your day, that someone is a something -- Google Home.
 
How Google Home turns voice answers into clickable links
Nov 3, 2016 by Danny Sullivan
It turns out Google's new hands-free voice-based assistant has a way to let users click to the answers it gets from publishers. That's via the companion app.
 

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