Thursday, November 17, 2016

This Week In SEO

 
 
Featured story
 
Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
 
Nov 16, 2016 by Aleyda Solis
Columnist Aleyda Solis lays out critical tips for configuring your e-commerce website for SEO success this holiday season.
 
 
10 ways to reduce SEO costs while increasing performance
Nov 16, 2016 by Digital Marketing Depot
A good plan and strategic resource usage can maximize the impact of SEO efforts.
 
Last-minute SEO for the holidays
Nov 16, 2016 by Dave Davies
Put off your 2016 holiday SEO strategy until now? While it may be too late to capture those big-budget keywords, columnist Dave Davies shows that there are still some tactics you can use to gain some SEO traction this holiday season.
 
Google adds what's 'on TV soon' to search results
Nov 16, 2016 by Barry Schwartz
Get the showtimes for your favorite television shows on Google with the new 'On TV soon' box.
 
Enterprise SEO Platforms: A Marketer's Guide
Nov 15, 2016 by Digital Marketing Depot
This 44-page report includes draws from primary and secondary research sources, including interviews with SEO industry leaders.
 
5 steps to optimizing your site for Google's mobile-first index
Nov 15, 2016 by Ryan Shelley
Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it's well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.
 
Why link outreach teams have the most difficult job in the agency
Nov 15, 2016 by Ian Bowden
Good outreach is crucial to link building, but it's not easy. Columnist Ian Bowden explains why it's a tough, yet essential, element of a strong SEO campaign.
 
Google snippets bug shows old dates based on YouTube embeds
Nov 15, 2016 by Barry Schwartz
This Google bug shows a date that is older than your blog post in the search results snippet. This doesn't seem to impact rankings directly.
 
Meet a Landy Award winner: Wolfgang Digital wins Best SEM Initiative after raising McElhinneys revenue 266%
Nov 14, 2016 by Amy Gesenhues
Ireland's McElhinneys Department Store turned to Wolfgang Digital to help boost their online revenue and generate more international sales.
 
Common Search: The open source project bringing back PageRank
Nov 14, 2016 by JR Oakes
Columnist JR Oakes explains Common Search, a great open source tool for understanding how search engines work, which has a hidden gem for those of us who miss checking our PageRank score.
 
Google's search knows about over 130 trillion pages
Nov 14, 2016 by Barry Schwartz
In less than four years, Google's search knowledge of pages have grown by more than 100 trillion new pages.
 
How to avoid an outbound link penalty from Google
Nov 11, 2016 by Tony Edward
We've all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site's outbound links need to be monitored as well.
 
The Google Search Console is undergoing infrastructure updates
Nov 10, 2016 by Barry Schwartz
Due to the infrastructure updates, some of the Google Search Console reports may be wrong or buggy.
 

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