Marketing from Scratch: December 2016

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A year in review: Search Engine Land's top 10 columns of 2016

Dec 30, 2016 by Jessica Thompson
Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year covered all the bases.

From Search Engine Land

	Search Engine Land's most engaging stories of 2016: A whole lotta Google
	Dec 30, 2016 by Lauren Donovan From AdWords updates to algorithm changes, the arrival of Expanded Text Ads to the sunsetting of PageRank score... there was a lot going on with the Big G this year.

	4 steps to make your organic listings more effective
	Dec 30, 2016 by Jason Decker How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects.

	Google's New Year's Eve logo for 2016
	Dec 30, 2016 by Barry Schwartz Here is the New Year's Eve Doodle from Google all decked out in jumpy balloons.

	Paradigm shift: Has Google suspended defamation removals?
	Dec 30, 2016 by Chris Silver Smith Columnist Chris Silver Smith takes a look at what could be a recent policy shift in Google's longstanding informal policy of granting court-ordered defamation removal requests.

	Don't just appeal to a local searcher's wants or needs, focus on the journey
	Dec 30, 2016 by Lydia Jorden You've probably heard sayings like, "Life's about the journey, not the destination," but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend.

	Search in Pics: Google wine gift, holiday staircase & Google paradise store
	Dec 30, 2016 by Barry Schwartz In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

From Marketing Land

	From emotional analytics to Trump's tweeting habits: Marketing Land's most engaging stories of 2016
	Dec 30, 2016 by Lauren Donovan What were Marketing Land's social media communities chatting about this past year? Check out the posts that captured your attention.

	What rocked digital marketers' worlds in 2016: Marketing Land's top 10 columns of the year
	Dec 30, 2016 by Pamela Parker While many of us will be thrilled to see 2016 in the rear-view mirror, there's plenty in the digital marketing world worth remembering about the year.

	A big year for marketing technology: Our top columns of 2016
	Dec 30, 2016 by Jessica Thompson Look back through a year in marketing technology with our most-read columns of 2016 on our sister site, MarTech Today!

	Relationship marketing: The new CRM
	Dec 30, 2016 by Seth Price Columnist Seth Price believes that the best martech sits at the intersection of old-school marketing and today's digital technology, and next-gen CRMs that can manage this balance will help marketers connect with consumers in the most effective way possible.

	Why Google shutting down Map Maker should terrify SMBs
	Dec 30, 2016 by Joy Hawkins Contributor Joy Hawkins warns about the likely unintended consequences of Google's impending shutdown of Map Maker, calling for the search giant to create more transparency.

	Being the brand local customers 'know': Brands share hows and whys of local marketing programs
	Dec 30, 2016 by Megan Hannay Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities.

	10 behavioral science principles for great digital creative
	Dec 30, 2016 by Peter Minnium What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects.

	Top brand moments in 2016: 5 CMOs share their biggest milestones of the year
	Dec 30, 2016 by Amy Gesenhues From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share their top moments during the last 12 months.