Dec 15, 2016 by Glenn Gabe uses Google's index has been shifting toward 'mobile-first,' making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners.
Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies -- but probably not in the way you think. Columnist Dave Davies explains.
Columnist Stephan Spencer discusses how you can use SEO and online marketing knowledge to build assets that make money for you, rather than having all the gains go to your clients.
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns.
In this week's show, we talk about Facebook's continued struggle with measuring and reporting data related to ad campaigns, video views and more -- a "comedy of errors," as our special guest calls it -- and its impact on brands and publishers.
On the heels of a deal that makes influencer content available for programmatic buys, columnist Maggie Malek explains why treating influencers programmatically is a bad idea.
Join us at SMX West, THE search marketing conference to feed your obsession with SEO and SEM. Registration is now open, secure your seat today for 3 days of tactics proven to accelerate your search marketing efforts. Join us today!
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