Thursday, December 1, 2016

SearchCap: Google AdWords customer match, responsive ads & Apple indoor maps

 
 
Featured story
 
Consumer citations are the future of local SEO
 
Dec 1, 2016 by Julian Connors
What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column.
 
From Search Engine Land

Gartner CMO Spend Survey: Marketing budgets continue to rise
Dec 1, 2016 by Digital Marketing Depot

Read Gartner's 2016-2017 CMO Spend Survey to find out where spending and expectations are going next.


New features may be coming to AdWords Responsive Ads
Dec 1, 2016 by Ginny Marvin

Some accounts are now requiring a square image.


Google makes it easier to add & remove emails from Customer Match lists in AdWords
Dec 1, 2016 by Ginny Marvin

Keep lists up to date by uploading changes to existing lists.


10 domain name secrets to repair your online reputation
Dec 1, 2016 by Chris Silver Smith

If you're trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.


Apple hopes to enhance maps with indoor location and drone data collection
Dec 1, 2016 by Greg Sterling

Drones will collect data, shoot images and video, according to an FAA filing.


The truth about channel marketing: everything you have been told is wrong
Dec 1, 2016 by Sponsored Content: SproutLoud

Three misconceptions that might cause your channel marketing strategy to fail.

From Marketing Land

The Customer Decision Hub: What's Inside the Always-On Brain
Dec 1, 2016 by Digital Marketing Depot

How to win over consumers efficiently and effectively.


Pinterest launches Showcase to give brands a way to shape their stories
Dec 1, 2016 by Tamar Weinberg

Pinterest has launched a showcase feature to give brands the ability to present their best selves.


Top 10 most shared global ads of 2016: UK's John Lewis holiday ad ranks #1 with nearly 2M shares
Dec 1, 2016 by Amy Gesenhues

The most shared ad of 2016 was released less than a month ago -- earning 1.9 million shares since its November 9 launch date.


5 ways martech can help you reduce mobile app user churn
Dec 1, 2016 by Josh Todd

Acquiring new app users is great, but columnist Josh Todd argues it's much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged.


How Google is tackling fake news, and why it should not do it alone
Dec 1, 2016 by Ian Bowden

What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle -- and already is tackling -- this problem.


How brands can win with omnichannel discovery
Dec 1, 2016 by Adam Dorfman

Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy.


IAB shares updates for MRAID, including viewability & audibility measurement
Dec 1, 2016 by Ginny Marvin

This marks the first big update to the IAB's standard for mobile rich media ads in more than four years.


Can tech conquer fake news?
Dec 1, 2016 by Barry Levine

Fraudulent news sites threaten the credibility of online content, but the question is whether technology can understand what is false.


Getting the most out of your holiday emails
Dec 1, 2016 by Scott Heimes

With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your subscribers.


Generating leads from content: Placing calls to action
Dec 1, 2016 by Brian Massey

What are the best ways to present your calls to action on a content landing page? Columnist Brian Massey outlines key strategies for getting your offer in front of your readers.


[Podcast] Marketing Land Live #36: The Path to CMO with Deloitte's Diana O'Brien
Dec 1, 2016 by Matt McGee

In this week's show, we launch a new series, "The Path to CMO," with the first Chief Marketing Officer in the history of one of the biggest professional services companies in the world.


The truth about channel marketing: everything you have been told is wrong
Dec 1, 2016 by Sponsored Content: SproutLoud

Three misconceptions that might cause your channel marketing strategy to fail.

 
 

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