Dec 21, 2016 by Pratik Dholakiya From concerns about scam artists to misconceptions about measurement, the typical reasons for fear of SEO are many. But contributor Pratik Dholakiya contends there's much to gain by getting past your doubts.
Your job is hard enough -- don't sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them.
With 'near me' mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts -- paid, earned and owned.
Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences.
Whether you're planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy.
In September, Twitter started sorting the top results on its search pages based on relevance, a departure from its traditional reverse-chronological order.
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