Wednesday, December 21, 2016

SearchCap: Google AMP changes, BrightLocal study & PPC mistakes

 
 
Featured story
 
7 things business owners fear (but shouldn't) about SEO
 
Dec 21, 2016 by Pratik Dholakiya
From concerns about scam artists to misconceptions about measurement, the typical reasons for fear of SEO are many. But contributor Pratik Dholakiya contends there's much to gain by getting past your doubts.
 
From Search Engine Land

6 common PPC reporting mistakes that can make you look terrible
Dec 21, 2016 by Frederick Vallaeys

Your job is hard enough -- don't sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them.


BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year
Dec 21, 2016 by Amy Gesenhues

Survey questions cover everything from SEO agency size and revenue to services offered and retainer fees.


Uncovering the white spaces of opportunity for local search
Dec 21, 2016 by Jon Schepke

With 'near me' mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts -- paid, earned and owned.


Google will change AMP display to make it easier to find & share publishers' direct URLs
Dec 21, 2016 by Danny Sullivan

Change will be to the header in AMP content, expected in early 2017.


First day of winter Google doodle marks Northern Hemisphere's Winter Solstice 2016
Dec 21, 2016 by Amy Gesenhues

Google's Southern Hemisphere home pages have a similar doodle to mark the first day of summer for the other half of the world.

From Marketing Land

Facebook will let celebs edit Live videos after broadcast ends
Dec 21, 2016 by Tim Peterson

Facebook has no plans to let non-Mentions users trim the beginning or end of their Live recordings.


The power of data ownership: Getting it right in 2017
Dec 21, 2016 by Josh Manion

Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences.


Link campaigns: Strategy development and review
Dec 21, 2016 by Andrew Dennis

Whether you're planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy.


The tools and tests that made 2016 great: Our top 10 analytics & conversion columns of the year
Dec 21, 2016 by Pamela Parker

We digital marketers love us some data, and 2016 brought with it new tools, techniques and consumer trends.


GoldieBlox CMO says his brand is leading the movement for girls who want to be more than princesses
Dec 21, 2016 by Amy Gesenhues

Get to Know: GoldieBlox CMO Kenny Davis


Predictions for the digital advertising industry in 2017
Dec 21, 2016 by Rob Rasko

From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year.


Study: 55 percent of mobile dollars wasted
Dec 21, 2016 by Greg Sterling

More than 70 percent of mobile ads fail to create a positive user experience.


How Twitter is making its top search results more relevant than recent
Dec 21, 2016 by Tim Peterson

In September, Twitter started sorting the top results on its search pages based on relevance, a departure from its traditional reverse-chronological order.

 
 

Search Engine Land's SMX West is back: March 21-23, 2017
SMX is your one stop shop for tactics in SEO, SEM, mobile, social and more!

Join us at SMX West, THE search marketing conference to feed your obsession with SEO and SEM. Registration is now open, secure your seat today for 3 days of tactics proven to accelerate your search marketing efforts. Join us today!

 

Connect with us on:

Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here.
News | SEO | SEM | Local | Retail | Social
 
This email was sent to business.solutions.ve@gmail.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

No comments:

Post a Comment