Tuesday, December 6, 2016

SearchCap: Google app update, Bing & Google Ad Editor & holiday decorations

 
 
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Dec 6, 2016 by Search Engine Land
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From Search Engine Land

Want to speak at SMX West? Here's how
Dec 6, 2016 by Chris Sherman

The agenda for our upcoming SMX West 2017 show is live and we've opened up our "speaking pitch" form for select sessions for the show, taking place on March 21-23, 2017 at the San Jose McEnery Convention Center.


Google confirms testing movie and TV show ratings with like and dislike buttons
Dec 6, 2016 by Barry Schwartz

Google is now asking searchers to rate movies and TV shows. Google confirmed this is a live experiment but would not add anything additional.


Measuring cost in seconds: How short delays lead to users ditching slow websites
Dec 6, 2016 by Digital Marketing Depot

How's your website performing today?


Google App now organizes cards into 2 categories: interests & upcoming events
Dec 6, 2016 by Amy Gesenhues

The latest round of Google App updates also includes a card that lets users choose specific topics of interest to personalize app content.


Google adds holiday decorations for Christmas, Hanukkah, Kwanzaa & Festivus searches
Dec 6, 2016 by Amy Gesenhues

Holiday-themed imagery has been added to search results, including a Festivus pole for those who prefer to air grievances this time of year.


Among latest AdWords Editor updates: Convert text ads to responsive ads
Dec 6, 2016 by Ginny Marvin

Version 11.7 of AdWords Editor also includes additional support for Gmail and YouTube ads.


Nominations wanted for our Naughty & Nice list
Dec 6, 2016 by Barry Levine

Again this year, we'll point our virtual spotlight at those who deserve a candy cane -- or a lump of coal -- because of what they've done in marketing, advertising or search.


Ad extensions for the entire decision journey
Dec 6, 2016 by Mona Elesseily

How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.


Bing Ads Editor now supports remarketing audience management & shopping campaign product filters
Dec 6, 2016 by Ginny Marvin

The latest version of Bing Ads Editor is now available.


SEO trends to prepare for in 2017
Dec 6, 2016 by Pratik Dholakiya

What's on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions.

From Marketing Land

Three steps to customer experience excellence
Dec 6, 2016 by Digital Marketing Depot

Customer experience is more important than ever.


As a local business, you have to own your own back yard
Dec 6, 2016 by Greg Gifford

The grass may seem greener in neighboring markets, but columnist Greg Gifford explains that in order to compete there via local SEO, you need to have your own yard in order first.


Top 10 local search insights of 2016
Dec 6, 2016 by Wesley Young

Columnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that local search marketers should remember in planning for the year ahead.


8 companies doing social media right and what marketers can learn from them
Dec 6, 2016 by Jordan Kasteler

Are you reaching your audience on social media the right way? Columnist Jordan Kasteler takes a look at 8 brands you can take a page from.


Amazon launches its Amazon Go grocery, where you just take things from the shelves and walk out
Dec 6, 2016 by Barry Levine

Its new physical store uses a mobile app, computer vision, and other technologies to track every product and then charge your Amazon account.


Lotame launches what it calls 'first TV data management platform'
Dec 6, 2016 by Barry Levine

In March, data management platform (DMP) Lotame announced Smart TV Audiences, where it partnered with an unnamed smart TV maker to get anonymized, real-time data on what programs those sets were showing.


User intent: Why organic content trumps social media
Dec 6, 2016 by Drew Eastmead

Don't look for shortcuts. Columnist Drew Eastmead explains why you shouldn't rely too much on social media to drive website traffic to your business.

 
 

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