Marketing from Scratch: SearchCap: Google Holocaust denial, AMP reports & Google defamation

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Link campaigns: Strategy development and review

Dec 20, 2016 by Andrew Dennis
Whether you're planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy.

From Search Engine Land

	Official: Google makes change, results are no longer in denial over 'Did the Holocaust happen?'
	Dec 20, 2016 by Danny Sullivan Criticized for listing a Holocaust-denial site first, Google's results are finally changing -- but probably due to external factors.

	Compare 16 leading digital analytics platform providers
	Dec 20, 2016 by Digital Marketing Depot Everything you need to know about digital analytics platforms in one report.

	Google AMP reports now differentiate between critical and non-critical errors
	Dec 20, 2016 by Barry Schwartz Google Search Console has upgraded the AMP error report to show which errors are causing your AMP content to not be indexed in Google.

	Australian appeals court rules Google did not defame man
	Dec 20, 2016 by Barry Schwartz A Melbourne appeals court said Google is not responsible for defamation of a man based on the images shown in the search results.

From Marketing Land

	Turn agrees to settle with FTC over privacy violations for digital ad tracking
	Dec 20, 2016 by Ginny Marvin The ad tech firm was found continuing to track users even after they opted-out.

	Get answers to your marketing automation questions
	Dec 20, 2016 by Digital Marketing Depot What are the costs? Who are the major vendors? What should I be looking for?

	Instagram launches stickers for stories, announces other updates
	Dec 20, 2016 by Tamar Weinberg Instagram has launched an update that allows users to add stickers to their stories.

	Satisfi and IBM Watson port their intelligent shopping assistants to two shopping malls
	Dec 20, 2016 by Barry Levine The chatbots, for the Mall of America and Fashion Island, follow the pilot project at Macy's and point to the day when store shoppers ask their phone instead of a member of the staff.

	Don't just jump on the mobile video bandwagon; understand who you're riding with and why
	Dec 20, 2016 by Chris Savage It's easy to get caught up in the mobile video excitement. But contributor Chris Savage believes B2B marketers shouldn't make the mistake of ignoring desktop viewers.

	Pokémon, mobile SEO and more: Our top mobile columns for 2016
	Dec 20, 2016 by Desiree Everts DeNunzio Looking to learn more about the mobile trends that dominated 2016? Check out our most widely read mobile columns from the past year.

	First you thought your brand dollars were safe… then fake news happened
	Dec 20, 2016 by Melody Gambino Ad advertisers grapple with the threat of fake news, columnist Melody Gambino offers tips on how you can protect your brand.

	White Ops reports biggest ad fraud botnet found yet: 'Methbot' targeting high-CPM video inventory
	Dec 20, 2016 by Ginny Marvin The botnet has been siphoning an estimated $3 to $5 million in ad revenue per day, making it the largest ad fraud scam uncovered to date.