Dec 8, 2016 by Kevin Lee To many on the upper rungs of the corporate ladder, 'SEO' is still a geeky term whose effects are considered to be marginal, rather than central to the company's marketing efforts. Columnist Kevin Lee explains why this view needs to change.
You've done your research and created buyer personas -- now what? Columnist Jacob Baadsgaard explains how to apply financial value to your personas in order to determine your search marketing budget.
The AdWords Help documentation recommends that advertisers not add top-performing queries from Dynamic Search Ads (DSAs) as keywords. Columnist Andy Taylor explores whether that recommendation makes sense.
Columnist and Microsoftie Christi Olson discusses the company's personal shopping assistant and provides some thoughts on how marketers might adapt to this new technology.
If you're seeing a lot of referral traffic in your Google Analytics data, you're not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google's consideration.
When demand outpaces understanding, your marketers must become teachers. Oracle Data Cloud CMO Cory Treffiletti shares how in an interview with columnists Nadine Dietz and Erica Seidel.
In this week's podcast, we ask if online retailers are hurting themselves with too many sales, whether anyone can compete with Amazon and we look inside other holiday e-commerce trends.
Columnist Brad O'Brien takes a close look at native advertising, what it means for your brand and how it can drive results at every stage of the marketing funnel.
Join us at SMX West, THE search marketing conference to feed your obsession with SEO and SEM. Registration is now open, secure your seat today for 3 days of tactics proven to accelerate your search marketing efforts. Join us today!
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