SearchCap: Google Santa Tracker, duplicate content & Bing Ads

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Canonical chaos: doubling down on duplicate content   Dec 2, 2016 by Marcus Miller Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them.

From Search Engine Land

Google's 2016 Santa Tracker signals the official countdown to Christmas Dec 2, 2016 by Amy Gesenhues This is the 12th year Google has counted down the seconds until Santa's December 24 departure from the North Pole.

5 reasons advertisers should NOT ignore Bing Ads Dec 2, 2016 by Michelle Cruz Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.

Search in Pics: Google swing set, bike trailer & goggles Dec 2, 2016 by Barry Schwartz In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

From Marketing Land

[Reminder] Live webcast: Social Media Marketing 3.0 Dec 2, 2016 by Digital Marketing Depot Best Practices for Ramping Up Social ROI

Super Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game day Dec 2, 2016 by Amy Gesenhues With just over two months to go before next year's Super Bowl, brands are releasing their plans for the big game.

Consumer citations are the future of local SEO Dec 2, 2016 by Julian Connors What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column.

2017 predictions: Why artificial intelligence will blow account-based marketing out of the water Dec 2, 2016 by Peter Isaacson Account-based marketing (ABM) has become a staple in B2B marketing today, and columnist Peter Isaacson believes that artificial intelligence (AI) will take it even further, making hyper-personalization at scale possible.

Progress CMO says marketing runs through her veins as she follows in her Mom's footsteps Dec 2, 2016 by Amy Gesenhues Get to Know: Progress CMO Melissa Puls

Branch branches out, offering deep links to apps from dynamic remarketing ads Dec 2, 2016 by Barry Levine The company said its new Deep Linked Feeds for Dynamic Ads is the only such solution that works on all operating systems, in all situations.

Nielsen-backed OurCart startup launches Snapstar app to incentivize brand loyalty for grocery shoppers Dec 2, 2016 by Barry Levine Company says it's the "first grocery brand loyalty app powered by receipt scanning tech."

6 battles your content must fight and how to equip it for victory Dec 2, 2016 by Stoney deGeyter Attracting eyeballs isn't enough. Is your content actually converting visitors? Contributor Stoney deGeyter walks you through six things your content must do to truly be effective.

Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year Dec 2, 2016 by Greg Sterling Social media ranked by survey respondents as a top 3 source for new customers.

The future of digital advertising creativity and how to get ready Dec 2, 2016 by Peter Minnium What lies ahead for digital advertising creativity? Contributor Peter Minnium makes five predictions and explains what you can do to prepare.

Search News From Around The Web

Industry

Merkle | Periscopix Wins Best Large Integrated Search Agency at the UK Search Awards, periscopix.co.uk

Search Engine Roundtable's 13th Anniversary - Mazal Tov!, Search Engine Roundtable

Link Building

Link Building: Strategies & Resources [Webinar Recap], Search Engine Journal

SEO

3 Proactive SEO Tips to Help Prepare for 2017, semrush.com

Canonical Don't Save Much Crawl Budget Either Says Google, Search Engine Roundtable

Google: META NOINDEX Tag Doesn't Save Crawl Budget, Search Engine Roundtable

Which Page Markup + Tags Still Matter for SEO? - Whiteboard Friday, Moz

SEM / Paid Search

Google Paid Search Delivers Strong Cyber Week Sales Growth for Retailers, Merkle

How to Use Storytelling to Up your PPC Reports, PPC Hero

Top Paid Search Advertisers, Black Friday-Cyber Monday 2016, AdGooroo

Search Marketing

Video: Google Sentence Compression, Top Stories Fake News Algorithm & Search Console Updates, Search Engine Roundtable

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