SearchCap: Google Search Console update, Bing Ads bot & Google Home

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From Search Engine Land

New wave of referrer spam wrecking Google Analytics data Dec 12, 2016 by Jonathan Hochman If you're seeing a lot of referral traffic in your Google Analytics data, you're not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google's consideration.

What does the Consumer Review Fairness Act mean for consumers and online reviews? Dec 12, 2016 by Sherry Bonelli Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites.

Optimizing Google Home search responses Dec 12, 2016 by Brian Ussery What, if anything, can SEOs do to prepare for the era of the digital assistant? Columnist Brian Ussery shares his observations about Google Home.

Bing Ads is building a bot to help you manage campaigns better Dec 12, 2016 by Ginny Marvin While there isn't a ship date for the bot, expect to see AI and machine learning play a greater role in paid search management.

Google Search Console expands reports for property sets Dec 12, 2016 by Barry Schwartz Google's property set feature in the Google Search Console just got way more useful.

From Marketing Land

Reimagine channel economics with a new vision for partner marketing Dec 12, 2016 by Digital Marketing Depot Technology is changing the economics of channel marketing.

Twitter is eliminating its ads that requested people's personal information Dec 12, 2016 by Tim Peterson Twitter debuted its lead generation ads in 2013, but it has done little to keep pace with Facebook's newer version.

Digital assistants, conversational search and the future of local Dec 12, 2016 by Brian Smith As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.

Forget big data: Why thinking small can help marketers see the future Dec 12, 2016 by Loretta Jones Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best.

Facebook Live will spin up 360-degree streaming to match YouTube Dec 12, 2016 by Tim Peterson National Geographic will air Facebook's first 360-degree live stream tomorrow, but it will be months until other Pages can.

Reviews: The most ignored, most important part of your social media strategy Dec 12, 2016 by Blaise Lucey Consumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of your social media strategy.

With its new cloud-based header bidding, Amazon is taking another step toward building 'an adtech powerhouse' Dec 12, 2016 by Barry Levine And its new Shopping Insights opens up its treasure trove of first-person shopping data to website publishers -- for free.

5 effective ways to improve your website's checkout conversion rate Dec 12, 2016 by Khalid Saleh Don't lose out to shopping cart abandonment. Columnist Khalid Saleh shares five strategies to help you turn more website visitors into buyers.

5 tips for content marketing success in 2017 Dec 12, 2016 by Rachel Lindteigen Get your content marketing program in tip-top shape for the new year. Columnist Rachel Lindteigen shares five ways to find success with your content in 2017 and beyond.

Search News From Around The Web

Local & Maps

You Won't Recognize Google Local Listings in a Year: Home Services Ads Explained by Bruce Clay, BruceClay.com

Menu Attributes – Why Your Services Page Just Got More Important, Mike Blumenthal

Google Now Lets Business Owners Control Their Menu Links, Search Engine Roundtable

Link Building

11 Brilliant Ways to Get Backlink, semrush.com

Searching

Alexa and Google Home Record What You Say. What Happens to Your Data?, Wired

Goodbye News, Hello Top Stories, Moz

Google Home users are starting to see Netflix and Photos integration options, 9to5Google

Google is testing new search suggestions in the Play Store, androidpolice.com

SEO

6 Distractions Which Make Your SEO Less Effective, stateofdigital.com

8 Steps to Securing Google Answer Boxes Using SEMrush, semrush.com

Enterprise SEO: Why it's so hard and how to make it easier, Stone Temple

Google Recommends You Looks At Page Speed Insights & Plain Old Response Time, Search Engine Roundtable

Mobile Overlays and Popups: Issues with Google and SEO, keylimetoolbox.com

Screaming Frog SEO Spider Update – Version 7.0, Screaming Frog

SEM / Paid Search

Google AdWords Expands Product Listing Ads on Right Sidebar, thesempost.com

Search Marketing

Google Supports Emoji Domains: Here's How to Register Them, Bill Hartzer

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