Marketing from Scratch: SearchCap: Microsoft HomeHub, Google extremism & Black Friday ads

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Top 10 local search insights of 2016

Dec 5, 2016 by Wesley Young
Columnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that local search marketers should remember in planning for the year ahead.

From Search Engine Land

	Bing homepage gets 31 holiday-themed surprises for each day of December
	Dec 5, 2016 by Amy Gesenhues In addition to offering holiday effects to customize the homepage, and winter-themed games, Bing will also highlight six nonprofit organizations.

	Have Google and Facebook become unwitting tools of extremism?
	Dec 5, 2016 by Greg Sterling Google and Facebook are committed to facts and progress, but The Guardian argues they may be helping to undermine both.

	Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop
	Dec 5, 2016 by Ginny Marvin Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago.

	As a local business, you have to own your own back yard
	Dec 5, 2016 by Greg Gifford The grass may seem greener in neighboring markets, but columnist Greg Gifford explains that in order to compete there via local SEO, you need to have your own yard in order first.

	Report: Microsoft responds to Amazon Echo, Google Home with "HomeHub"
	Dec 5, 2016 by Greg Sterling Software approach would make Cortana available from the Windows lock screen and provide other smart-home features.

From Marketing Land

	5 reasons advertisers should NOT ignore Bing Ads
	Dec 5, 2016 by Michelle Cruz Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.

	Canonical chaos: doubling down on duplicate content
	Dec 5, 2016 by Marcus Miller Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them.

	Should you hire a mobile marketing agency or keep it in-house?
	Dec 5, 2016 by Craig Weinberg If you're on the fence about whether or not it's time to bring in an agency, check out columnist Craig Weinberg's quiz of nine questions to ask yourself.

	5 New Year's resolutions for analytics
	Dec 5, 2016 by Nick Iyengar As we edge closer to 2017, columnist Nick Iyengar discusses key goals you should consider for your analytics program in the new year.

	Report: What is data onboarding, and why is it important to marketers?
	Dec 5, 2016 by Barry Levine Management consulting firm The Winterberry Group says this is the first such independent study.

	AI's star grows brighter in marketing, with new announcements from Amazon, Facebook, and Emarsys
	Dec 5, 2016 by Barry Levine Amazon adds a new intelligence-as-a-service, Facebook builds AI for filtering videos, and marketing platform Emarsys is making AI a member of its family.