Friday, December 9, 2016

SearchCap: Santa tracker, Yahoo Answers app & digital assistants

 
 
Featured story
 
Digital assistants, conversational search and the future of local
 
Dec 9, 2016 by Brian Smith
As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.
 
From Search Engine Land

Yahoo introduces 'Answers Now' app but will users respond?
Dec 9, 2016 by Greg Sterling

The company hopes to address historical quality problems with a matching algorithm.


Three steps to customer experience excellence
Dec 9, 2016 by Digital Marketing Depot

Customer experience is more important than ever.


NORAD's Santa Tracker counts down the days until Christmas 2016 with Bing's help
Dec 9, 2016 by Amy Gesenhues

In 1955, NORAD's number was mistakenly printed in a Sears Roebuck & Co. holiday ad. The organization has been tracking Santa ever since.


Search in Pics: Google sandbox, indoor rowboat & umbrellas
Dec 9, 2016 by Barry Schwartz

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

From Marketing Land

Invoca embeds IBM's Watson so call centers can better understand their customers
Dec 9, 2016 by Barry Levine

Companies say this is the first use of the supercomputing service for marketing-focused call intelligence.


PullString opens up its conversational platform for Amazon Alexa skills
Dec 9, 2016 by Barry Levine

The availability of the PullString platform means brands are now getting more options for developing their interactive personalities through intelligent voice agents.


"Power of search" keeps Google #1 with WPP; Facebook poised for #2; Snapchat gaining
Dec 9, 2016 by Ginny Marvin

Search and YouTube help Google dominate as WPP's largest media supplier.


For online retailers, second time's the charm
Dec 9, 2016 by Lewis Gersh

Many online retailers see a big bump in business in December. Then those buyers disappear when the holidays end. Columnist Lewis Gersh advises how to convert those first-time buyers into second-time buyers and eventually loyal customers.


Invaluable B2B marketing hacks we can learn from publishers
Dec 9, 2016 by Scott Vaughan

Columnist Scott Vaughan shares some of the ways his experience in the media and publishing world has shaped the strategies and tactics he's applied to his B2B marketing efforts.


When to launch holiday-themed email campaigns: A playbook for marketers
Dec 9, 2016 by Jason Warnock

It's time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns.


A CMO's View: For PepsiCo, martech is central to shaping the consumer experience
Dec 9, 2016 by Amy Gesenhues

PepsiCo CMO Seth Kaufman shares how his teams are using martech across the brand's entire product line.


Facebook discloses new measurement errors, continues to hone its math
Dec 9, 2016 by Tim Peterson

Facebook misreported engagement numbers for links and live videos and is refining the ad reach estimates it shows advertisers.

 
Search News From Around The Web
 
Industry
 
Reflecting on the Right to be Forgotten, blog.google
 
Local & Maps
 
A burnt out plane and some imagery errors, Google Earth Blog
 
Link Building
 
How to Disavow Links in Bing Using Automation, Bill Hartzer
 
Searching
 
Cortana for Android and iOS comes to the UK, gets a fresh new look, Windows Experience Blog
 
Bing Adds Facebook Posts to Brand & Business Knowledge Panels, thesempost.com
 
Google Adds Query Refinement Carousel for Some Search Queries, thesempost.com
 
Search serving and ranking at Pinterest, Pinterest Engineering
 
SEO
 
6 Ways to Optimize for Searches Other Than Google, Search Engine Guide
 
Google's Webmaster Presentation On Internationalization & Search, Search Engine Roundtable
 
How to Outrank Your Competition's Best-Performing Page, www.quicksprout.com
 
Rich snippets everywhere, Yoast
 
The 10 Types of Content That Work Best for SEO - Whiteboard Friday, Moz
 
To AMP or Not to AMP: What is Best for Your Website?, semrush.com
 
Video: Google Trust, New Design, News, Charity Links & Holidays, Search Engine Roundtable
 
SEM / Paid Search
 
24 Experts on the Big 2017 PPC Trends You Need to Know, Search Engine Journal
 
How to Master PPC Targeting and Choose the Right Ad Platform, ConversionXL
 
Major Differences Between Bing Ads and Google AdWords, Luna Metrics
 
Using DSA Campaigns For Effective Keyword Mining, PPC Hero
 
Search Marketing
 
New Data: Is Google or Facebook the main traffic source for publishers?, sistrix.com
 
SEO vs. PPC for Companies New to Digital, marketing-mojo.com
 

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