Dec 22, 2016 by Brett Middleton If you're just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path.
With "near me" mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts -- paid, earned and owned.
How do you choose the right attribution modeling vendor? Columnist Alison Lohse offers six questions to help you attain transparency and navigate the tricky waters of attribution.
Don't make the mistake of thinking you know all about email just because it's been around a while. Marketing Land contributors highlighted plenty of new possibilities for innovation in the most popular columns of the year.
In the wake of Facebook's latest metrics errors, contributor Kevin Lee discusses the impact on marketers and why an audit would help ensure the right level of measurement transparency.
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