Marketing from Scratch: This Week In Local Search

Featured story

Can SEOs make local search great again in 2017?

Dec 19, 2016 by Andrew Shotland
The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients.

Why data amplifiers matter in a world of omnichannel discovery

Dec 16, 2016 by Adam Dorfman
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you're present with accurate data across devices and channels.

How Google has changed a consumer's path to making a physical purchase

Dec 15, 2016 by Digital Marketing Depot
Google My Business puts local stores in the spotlight from discovery to purchase.

Reserve with Google: Deeper booking integration through search and Maps

Dec 15, 2016 by Greg Sterling
Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and Yelp.

Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens

Dec 15, 2016 by Ginny Marvin
The promoted pins in Google Maps are being tested on Android devices.

Moz Local gains Yelp listing management capabilities, first third-party tool to do so

Dec 13, 2016 by Greg Sterling
Brands and SMBs will be able to claim and manage data and content for all of their Yelp listings through Moz Local.

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