Marketing from Scratch: This Week In Search Advertising

Featured story

5 reasons advertisers should NOT ignore Bing Ads

Dec 2, 2016 by Michelle Cruz
Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.

New features may be coming to AdWords Responsive Ads

Dec 1, 2016 by Ginny Marvin
Some accounts are now requiring a square image.

Google makes it easier to add & remove emails from Customer Match lists in AdWords

Dec 1, 2016 by Ginny Marvin
Keep lists up to date by uploading changes to existing lists.

Goal-based bidding: Aligning your SEM strategy to business goals

Nov 30, 2016 by Digital Marketing Depot
Match your SEM strategy with your company's business objectives.

Here's an AdWords script to fill empty ad groups

Nov 29, 2016 by Daniel Gilbert
Columnist Daniel Gilbert of Brainlabs makes sure you don't lose traffic due to missing ads.

Are you doing attribution wrong?

Nov 28, 2016 by Digital Marketing Depot
Why last-click attribution may not tell the whole story.

PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services

Nov 28, 2016 by Pauline Jakober
Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers.

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