This Week In Search Advertising

Featured story

Google brings campaign-level audience targeting to all AdWords advertisers   Dec 8, 2016 by Ginny Marvin The new feature will be a big time-saver.

How to use your buyer personas to build your 2017 search marketing budget Dec 8, 2016 by Jacob Baadsgaard You've done your research and created buyer personas -- now what? Columnist Jacob Baadsgaard explains how to apply financial value to your personas in order to determine your search marketing budget.

Google's shaky pitch for why advertisers should let Dynamic Search Ads handle queries Dec 8, 2016 by Andy Taylor The AdWords Help documentation recommends that advertisers not add top-performing queries from Dynamic Search Ads (DSAs) as keywords. Columnist Andy Taylor explores whether that recommendation makes sense.

'Tis the season to optimize search bidding Dec 7, 2016 by Sponsored Content: [24]7 Time-of-day bidding enables agile adjustment to holiday season volatility.

Among latest AdWords Editor updates: Convert text ads to responsive ads Dec 6, 2016 by Ginny Marvin Version 11.7 of AdWords Editor also includes additional support for Gmail and YouTube ads.

Ad extensions for the entire decision journey Dec 6, 2016 by Mona Elesseily How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.

Bing Ads Editor now supports remarketing audience management & shopping campaign product filters Dec 6, 2016 by Ginny Marvin The latest version of Bing Ads Editor is now available.

Drive your digital transformation efforts by attending MarTech San Francisco: May 9-11, 2017 | San Francisco, CA Join us at MarTech San Francisco and tackle your digital transformation issues at the intersection of marketing, technology and management. MarTech San Francisco is back and better than ever, with double the speakers, sessions and exhibitors. Registration is now open, secure your seat today for 3 days of case studies and real-world insights to help your business optimize customer experiences. Join us today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to business.solutions.ve@gmail.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us