This Week In Search Advertising

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Should you create device-specific PPC campaigns?   Dec 16, 2016 by Aaron Levy Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.

The next Bing thing: Get your Bing campaigns in top shape for 2017 Dec 14, 2016 by Anna Shirley Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns.

Edit Expanded Text Ads in Bing Ads apps Dec 13, 2016 by Ginny Marvin Advertisers can now make changes to ETAs from their phones.

Bing Ads is building a bot to help you manage campaigns better Dec 12, 2016 by Ginny Marvin While there isn't a ship date for the bot, expect to see AI and machine learning play a greater role in paid search management.

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