Marketing from Scratch: This Week In SEO

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What we've learned about SEO in 2016

Dec 13, 2016 by Ryan Shelley
Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017.

Monetizing your SEO expertise

Dec 14, 2016 by Stephan Spencer
Columnist Stephan Spencer discusses how you can use SEO knowledge to build assets that make money for you, rather than having all the gains go to your clients.

Google's Top Searches in 2016: Pokémon Go & iPhone 7 outrank Donald Trump, Prince & Powerball

Dec 14, 2016 by Amy Gesenhues
The site released a variety of its top search trends -- ranking everything from top searches overall to the most searched people and global news stories.

Google now showing product schema rich snippets in image search results

Dec 14, 2016 by Barry Schwartz
Google Image Search now supports product schema markup in the mobile image search results.

Move over, Amazon Echo & Google Home: Here comes Microsoft Cortana

Dec 13, 2016 by Danny Sullivan
Can't decide which voice-activated home assistant you want, Amazon Echo or Google Home? Next year, you'll have a third choice -- Microsoft's Cortana.

Searchmetrics Google ranking factors study says content gaining while links losing in importance

Dec 13, 2016 by Barry Schwartz
Google search ranking factors study is now out, it measured the top 20 search results for 10,000 keywords on Google.com.

Bing's top searches in 2016: Lady Gaga, iPhone 7 & video gamer DanTDM take top spots

Dec 13, 2016 by Amy Gesenhues
While Bing ranked multiple topics -- everything from top searched celebrities to tech trends -- it didn't share its most popular search term for the year.

How and why the SEO tools industry should develop technical standards

Dec 13, 2016 by Michael King
Could SEO benefit from a collaborative effort to establish industry standards for SEO software? Contributor Michael King discusses the value this would have -- as well as the challenges it would present.

How Google may be slowing down AMP by not using direct links to publishers

Dec 13, 2016 by Danny Sullivan
What's in a name? When it comes to AMP, a URL that's not the publisher's may not smell as sweet.

New wave of referrer spam wrecking Google Analytics data

Dec 12, 2016 by Jonathan Hochman
If you're seeing a lot of referral traffic in your Google Analytics data, you're not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google's consideration.

Optimizing Google Home search responses

Dec 12, 2016 by Brian Ussery
What, if anything, can SEOs do to prepare for the era of the digital assistant? Columnist Brian Ussery shares his observations about Google Home.

Google Search Console expands reports for property sets

Dec 12, 2016 by Barry Schwartz
Google's property set feature in the Google Search Console just got way more useful.

NORAD's Santa Tracker counts down the days until Christmas 2016 with Bing's help

Dec 9, 2016 by Amy Gesenhues
In 1955, NORAD's number was mistakenly printed in a Sears Roebuck & Co. holiday ad. The organization has been tracking Santa ever since.

Why good SEO is strategic

Dec 8, 2016 by Kevin Lee
To many on the upper rungs of the corporate ladder, 'SEO' is still a geeky term whose effects are considered to be marginal, rather than central to the company's marketing efforts. Columnist Kevin Lee explains why this view needs to change.

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