This Week In SEO

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Link campaigns: Strategy development and review   Dec 20, 2016 by Andrew Dennis Whether you're planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy.

How to budget for SEO Dec 21, 2016 by Digital Marketing Depot Learn the three key components that impact the pricing of a good SEO program.

7 things business owners fear (but shouldn't) about SEO Dec 21, 2016 by Pratik Dholakiya From concerns about scam artists to misconceptions about measurement, the typical reasons for fear of SEO are many. But contributor Pratik Dholakiya contends there's much to gain by getting past your doubts.

Google will change AMP display to make it easier to find & share publishers' direct URLs Dec 21, 2016 by Danny Sullivan Change will be to the header in AMP content, expected in early 2017.

Official: Google makes change, results are no longer in denial over 'Did the Holocaust happen?' Dec 20, 2016 by Danny Sullivan Criticized for listing a Holocaust-denial site first, Google's results are finally changing -- but probably due to external factors.

Google AMP reports now differentiate between critical and non-critical errors Dec 20, 2016 by Barry Schwartz Google Search Console has upgraded the AMP error report to show which errors are causing your AMP content to not be indexed in Google.

Australian appeals court rules Google did not defame man Dec 20, 2016 by Barry Schwartz A Melbourne appeals court said Google is not responsible for defamation of a man based on the images shown in the search results.

What you should look for in a SEO solution Dec 19, 2016 by Digital Marketing Depot Compare 13 leading vendors in this Marketing Land report.

Small business owners: 3 steps to creating accurate Google Analytics reports Dec 19, 2016 by Dianna Huff Raw traffic data in Google Analytics isn't always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources.

Google studying ways to deal with offensive search suggestions & results Dec 16, 2016 by Danny Sullivan Facing criticism over "fake news," inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions.

Google reviews schema guidelines to prohibit vulgar or profane language Dec 16, 2016 by Barry Schwartz Make sure your reviews don't contain profane or vulgar language. If they do, Google can remove your review rich snippets.

What the heck is machine learning, and why should I care? Dec 15, 2016 by Dave Davies Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies -- but probably not in the way you think. Columnist Dave Davies explains.

AMP results now showing in Google Image Search Dec 15, 2016 by Barry Schwartz AMP is now showing up in the mobile Google Image search results.

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