SearchCap: Attribution models, local authenticity & more

Featured story

The importance of local authenticity   Jan 6, 2017 by Brian Smith When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities.

From Search Engine Land

Brand vs. local Knowledge Graph result: Which is better? Jan 6, 2017 by Tony Edward Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business?

Choosing an attribution model: When, not which Jan 6, 2017 by Amy Bishop Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you're trying to answer.

Google to start overriding call extension numbers with location-specific phone numbers in ads Jan 6, 2017 by Ginny Marvin Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January 19, 2017.

From Marketing Land

Alexa, can you acquire new customers for marketers? Jan 6, 2017 by Tim Peterson If smart assistants like Amazon's Alexa make it easy to re-order products, how can brands get people to try out something new?

7 key components to a winning mobile marketing budget in 2017 Jan 6, 2017 by Gilad Bechar Now that we've said goodbye to 2016, it's time to get your mobile strategy in place for the new year. Contributor Gilad Bechar outlines seven mobile building blocks you can't afford to ignore.

Entrepreneurial lessons from an amateur poker player Jan 6, 2017 by Liad Agmon What do poker and entrepreneurship have in common? Columnist Liad Agmon shares how playing the game taught him solid lessons as a startup entrepreneur.

Amazon made 10x more money than any other e-commerce site during 2016 holidays [Slice data] Jan 6, 2017 by Matt McGee Slice Intelligence says Amazon earned 38 pct. of all online revenue in the US for the second straight year.

Search News From Around The Web

Industry

Record-Setting Holiday for Retail: Online Sales Surge to $91.7 Billion, fortune.com

Turkey to launch domestic Google, Gmail replacements aligned with local culture and values, Turkey Blocks

Watch two Google Home voice assistants arguing, CNET

Local & Maps

Bricks & Mortar Stores Getting New Local 3 Pack Treatment at Google?, Blumenthals

Search Marketing

Getting Found Online Depends on You Doing These Five Things, Duct Tape Marketing

Searching

2016 in Review: Top US Marketing Search Terms of the Year, Search Engine Journal

SEM / Paid Search

How to Reevaluate Your PPC Goals for 2017, Metric Theory

The Importance of Audiences In PPC, Beyond the Paid

SEO

Embedding SEO into Your Organization, Practical Ecommerce

Google: Normal for Not All Pages to Be Indexed on a Website, The SEM Post

How to Kickstart an SEO Audit for Your Startup - Whiteboard Friday, Moz

Mobile-First Indexing & Mobile Friendliness: What You NEED to Know, Search Engine People

Voice Search Stats - how voice search affects SEO, Branded3

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