SearchCap: Google updates its iOS app, a guide to SSL certificates & Bing Ads

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A comprehensive guide to SSL certificates   Jan 4, 2017 by Stephanie LeVonne Need to secure your site, but not sure where to start? Check out columnist Stephanie LeVonne's helpful guide to SSL certificates and get informed.

From Search Engine Land

Google's updated iOS app pulls in YouTube videos, menus & more Jan 4, 2017 by Matt McGee Version 22 gives searchers fewer reasons to need to leave the app.

Get your digital transformation efforts in full gear by attending the MarTech Conference! Jan 4, 2017 by Search Engine Land Here's to a great 2017 full of learning, growing and driving digital transformation! Register for MarTech San Francisco today and get the best deals on All Access Passes. Looking forward to seeing you May 9–11 at the world's premier marketing technology conference!... [more]

2016 in review: Insights for search marketers from Bing Ads Jan 4, 2017 by Christi Olson Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what's ahead for 2017.

From Marketing Land

17 link resolutions for 2017 Jan 4, 2017 by Julie Joyce Link builders, what can you do better this year? Columnist Julie Joyce shares her 17 link-building resolutions for 2017.

The 2017 MarTech Wish List: 5 CMOs name the marketing technology they want most Jan 4, 2017 by Amy Gesenhues Marketing leaders from Mizzen+Main, PepsiCo, Peloton and more share the martech they hope to see this year.

The fake information epidemic and how it will hurt local search in 2017 Jan 4, 2017 by Wesley Young Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it.

Local SEO is about so much more than tools Jan 4, 2017 by Greg Gifford Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren't meant to do our jobs for us.

MarTech Landscape: What is a beacon? Jan 4, 2017 by Barry Levine The location-based devices have made a beachfront in physical stores, but the pending question is whether consumers are ready for them.

Cheap data: You are about to get so much better at marketing Jan 4, 2017 by Brian Massey As data becomes ever more abundant and cheaper, columnist Brian Massey takes a look at what marketers stand to gain from the trend and what we can expect to see in 2017.

Lenovo debuts Amazon Alexa-powered smart speaker at CES Jan 4, 2017 by Greg Sterling The device will retail for less than the Amazon Echo.

YouTube Labs pairs brands & agencies with creators to produce platform-relevant content Jan 4, 2017 by Amy Gesenhues Google says the program aims to help brands like L'Oreal create episode-driven videos designed to hook and retain viewers.

The state of direct response video on Facebook Jan 4, 2017 by Andrew Waber As more marketers look toward video ads on Facebook, columnist Andrew Waber takes a look at video adoption across the direct response ecosystem.

How to leverage influencers for SEO Jan 4, 2017 by Benjamin Spiegel Columnist Benjamin Spiegel says incorporating the right SEO tactics in your influencer campaign can be a big boon for your brand and ROI.

Search News From Around The Web

Link Building

Guide to White Hat Link Building, Crazy Egg

The Definitive Guide to Enterprise Link Building, Kaiser the Sage

Local & Maps

New AIs Offer Surprisingly Traditional Results for Local, Street Fight

Searching

SearchResearch Challenge (1/4/17): The phases (and more!) of the moon, SearchReSearch

SEM / Paid Search

A Step-by-Step Guide to Using Google Analytics' Enhanced Ecommerce Features, Kiss Metrics

Paid search sales soar 45% from Thanksgiving to Christmas Day, Internet Retailer

Set Up Account-Wide PPC Promos In 5 Minutes, PPC Hero

SEO

SEO Predictions for 2017, Expert Insight to Plan for Success, ignitevisibility.com

Ask Yoast: can I cancel a 301 or 410 redirect?, Yoast

Differences in Google Search Console Link Report for Small & Large Sites, thesempost.com

Five SEO Challenges to look out for in 2017, Builtvisible

Is Long Form Content Best? The Surprising Reason This Is the Wrong Question, Stone Temple

SEO Consultant vs. Agency: Which Is Best?, Leverable SEO

SEO Predictions for 2017, Expert Insight to Plan for Success, Ignite Visibility

Search Engine Land's SMX West is back: March 21-23, 2017 SMX is your one stop shop for tactics in SEO, SEM, mobile, social and more! Join us at SMX West, THE search marketing conference to feed your obsession with SEO and SEM. Registration is now open, secure your seat today for 3 days of tactics proven to accelerate your search marketing efforts. Join us today!

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