Tuesday, January 3, 2017

SearchCap: Local SEO, link resolutions for 2017 & New Year’s Day Google doodle

 
 
Featured story
 
Start your SEO and SEM campaigns off fresh with tactics that work
 

Jan 3, 2017 by Search Engine Land

Here's to a great 2017 full of learning and growing your SEO and SEM success!  

 
From Search Engine Land

 


Local SEO is about so much more than tools
Jan 3, 2017 by Greg Gifford

Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren't meant to do our jobs for us.

 


The fake information epidemic and how it will hurt local search in 2017
Jan 3, 2017 by Wesley Young

Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it.

 


17 link resolutions for 2017
Jan 3, 2017 by Julie Joyce

Link builders, what can you do better this year? Columnist Julie Joyce shares her 17 link-building resolutions for 2017.

From Marketing Land

Don't just appeal to a local searcher's wants or needs, focus on the journey
Jan 3, 2017 by Lydia Jorden

You've probably heard sayings like, "Life's about the journey, not the destination," but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend.


Paradigm shift: Has Google suspended defamation removals?
Jan 3, 2017 by Chris Silver Smith

Columnist Chris Silver Smith takes a look at what could be a recent policy shift in Google's longstanding informal policy of granting court-ordered defamation removal requests.


4 steps to make your organic listings more effective
Jan 3, 2017 by Jason Decker

How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects.


Report: Amazon led big retailers in digital ad spend increases during early holiday season
Jan 3, 2017 by Ginny Marvin

Digital and linear TV each saw gains among half of the retailers measured.


From retention to adaptive analytics, here's your 2017 marketing preview
Jan 3, 2017 by Chandar Pattabhiram

Full-brain marketing and a sales/marketing convergence are some of the trends you can expect to see in 2017, according to contributor Chandar Pattabhiram.


Start your SEO and SEM campaigns off fresh with tactics that work
Jan 3, 2017 by Marketing Land

Here's to a great 2017 full of learning and growing your SEO and SEM success! View ticket options and rates here. We look forward to seeing you at SMX West, March 21–23 in San Jose!... [more]


Digital analytics industry veteran roundup: What's in store for 2017
Jan 3, 2017 by David Booth

What can we expect to see in the world of data and analytics in the coming year? Columnist David Booth asks industry partners, colleagues and competitors to weigh in with their predictions.


9 ways to sell on social media
Jan 3, 2017 by Jordan Kasteler

From Facebook's Marketplace to Yotpo and Chirpify, columnist Jordan Kasteler suggests 9 platforms that can help you put your products in front of your customers on social media.

 
Search News From Around The Web
 
Industry
 
Why Yahoo Shared an Investor Meeting in Omaha With the World, AdWeek
 
Local & Maps
 
Google Tracking How Busy Places are by Looking at Location Histories, SEO By The Sea
 
Google Earth Imagery Updates, Fire, Flood, Tornado!, Google Earth Blog
 
Apple Maps Needs to Do a "Pepsi Challenge" with Google Maps, ScreenWerk
 
It's 2017 Stop Spamming Your City/State in Your Content, Local SEO Guide
 
Search Marketing
 
Google Helping Mobile Publishing? Some Publishers Are Not So Sure, New York Times
 
Searching
 
Answer: A few Natural History Challenges (ears, embryonic nutrition, and virgin births), SearchReSearch
 
SEM / Paid Search
 
Your PPC Checklist For A New Website Launch, PPC Hero
 
4 Actionable Insights from Google Search Console Keyword Reports, KoMarketing
 
Goodbye Google Keyword Planner, Hello Keyword Research Using PPC, MarketingProfs
 
My 5 PPC Account Manager New Year's Resolutions, PPC Hero
 
Other sites are using my ad code. What should I do?, Inside AdSense
 
PPC Predictions & Trends You Need to Know in 2017, PPC Hero
 
Using Google Analytics to Identify Fraudulent Orders, Practical Ecommerce
 
When the Ultimate PPC Experts Peer into 2017, What Do They See?, Ad Stage
 
SEO
 
SMB Struggle with Local SEO - Avoid These 5 Common Issues!, SEMRush
 
Google and Spoken Queries: Understanding Stressed Pronouns, SEO By The Sea
 
Google Says Wix Web Sites Work Fine For Search, Search Engine Roundtable
 
Google: SEO Is One Of The Main Reasons Websites Are Targeted For Hacking, Search Engine Roundtable
 
How to Delegate SEO Work Effectively, Moz
 
Page Load Speed and SEO: Why You Have a Need for Speed, Stone Temple
 
Most 404 Errors in Google Search Console Not Site Owner's Fault, The SEM Post
 
Should You Copy and Paste Your Online Reviews onto Your Site?, Local Visibility System
 
Why Your SEO Needs Better Testing, Convince and Convert
 
YouTube Featured Snippets in Google Search, Stone Temple
 

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