SearchCap: Paid ads, Bing search updates & SEO audits

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Are your paid search ads making the right impression?   Jan 5, 2017 by Jacob Baadsgaard Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line.

From Search Engine Land

Bing gets in shape with search updates for exercise & healthy recipe-related queries Jan 5, 2017 by Amy Gesenhues Just in time for New Year's resolutions, Bing is rolling out new health-conscious search experiences.

Three well-meaning paid search optimizations that might kill performance Jan 5, 2017 by Andy Taylor That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you're seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices.

Chrome's DevTools for SEO: 10 ways to use these browser features for your SEO audits Jan 5, 2017 by Aleyda Solis If you're conducting an SEO audit, you should probably be using DevTools in Google Chrome. Columnist Aleyda Solis shares 10 ways to use these tools to identify and fix SEO issues.

From Marketing Land

AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formats Jan 5, 2017 by Ginny Marvin In addition to brand awareness and direct response programs, the Beta program includes a new format that offers data incentives to Verizon Wireless customers.

A comprehensive guide to SSL certificates Jan 5, 2017 by Stephanie LeVonne Need to secure your site, but not sure where to start? Check out columnist Stephanie LeVonne's helpful guide to SSL certificates and get informed.

Taboola adds Commerce Sciences as part of its evolution 'from widget to platform' Jan 5, 2017 by Barry Levine The acquisition of the personalization/optimization service is intended to help publishers segment their sites for types of users, as e-commerce sites do.

Marketing automation for the little guy is helping to power the new economy Jan 5, 2017 by Mary Wallace Just because startups and freelancers lack dedicated marketing departments, it doesn't mean they can't take advantage of marketing automation. Contributor Mary Wallace outlines the emerging opportunities.

2016 in review: Insights for search marketers from Bing Ads Jan 5, 2017 by Christi Olson Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what's ahead for 2017.

Top 10 most shared video brands in 2016: Red Bull ranks No. 1 with 27M shares – more than double the No. 2 brand Jan 5, 2017 by Amy Gesenhues Red Bull's video content share numbers were well ahead of the No. 2 brand, Samsung, which earned 12.4M shares.

Report: Parents like the Internet of Things Jan 5, 2017 by Barry Levine Parenting site BabyCenter says parents find that sensors and connectivity in the devices/objects they use save time, provide control, and add security.

Amazon Alexa now has more than 7,000 voice apps, Google Assistant coming to TV Jan 5, 2017 by Greg Sterling Competition among virtual assistants heating up as they move to a broader range of connected devices and appliances.

A marketer's take on the Trump era Jan 5, 2017 by James Green From the continued rise of branded content to the end of net neutrality, columnist James Green predicts what marketers may see under the new administration.

How programmatic and header bidding will disrupt all media in 2017 Jan 5, 2017 by Kevin Lee Columnist Kevin Lee explains the ins and outs of header bidding in programmatic display and how it will make its way into other forms of media.

8 tips for jump-starting your social ads in 2017 Jan 5, 2017 by Brad O'Brien Get a leg up on your social advertising for the new year! Columnist Brad O'Brien shares tips and tricks for building your social strategy that will carry you through 2017 and beyond.

Google launching free mobile site creation tool in India. Will it come to North America? Jan 5, 2017 by Greg Sterling The company has offered similar programs in the US in the past.

Search News From Around The Web

Industry

27 Big Updates & A Peek at the Future: Moz Pro's 2016 Retrospective, Moz

Link Building

10 Common Misconceptions of Backlink Profiles, Search Engine Journal

Local & Maps

Google Upgrades Mobile Restaurant Display with New Features, Blumenthals

Search Marketing

How to Blend Google Analytics and Crazy Egg for Conversion Boosting Glory, Crazy Egg

SEM / Paid Search

Some Tips for Boosting your App's Quality in 2017, Google Developers Blog

A new guide to testing and experimentation in AdWords, Inside AdWords

Apple's Search Ads Are Generating Conversion Rates Higher Than 50%, Adweek

Reviewing The Top Bing Updates Of 2016, PPC Hero

The Definitive Programmatic Guide for PPC Managers, PPC Hero

SEO

"Near Me" Local SEO Ranking Factors, Local SEO Guide

Google Intrusive Interstitials Mobile Penalty Only Impacts Search Result To Page, Search Engine Roundtable

Google: How to Handle Near Identical Product Pages for Search, The SEM Post

New AI Based Yandex Search Algorithm Palekh, State of Digital

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